What did Citizen do on Black Friday?
On November 28, 2025, Citizen ran up to 30% off sitewide, via "Discount." Independently captured from citizenwatch.com — not aggregator copy.
The offer on the day
CITIZENWATCH.COM
Homepage · captured Nov 30, 2025
30% off
30%
Depth on the day
Depth on the day
30%
▲ +7.8 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Citizen ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Citizen homepage updates
Citizen homepage updates capture
Captured Nov 30, 2025.
Citizen on email
Best of Cyber Savings ✨
Captured Nov 30, 2025.
Citizen on social
Looks like your new favorite wrist wear has entered the chat. Our latest limited edition Series 8 890 shines. #watchcollection #unboxing #haul #fitcheck #mensfashion
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Citizen's competitive set
Benchmark on the same fieldsCitizen’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Tissottissotwatches.com
Nixonnixon.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Citizen on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Citizen.
What teams ask about Black Friday 2025
Answered from our data- Does Citizen offer Black Friday discounts?
- Yes — on November 28, 2025, Citizen ran 30% off.
- How deep was Citizen's Black Friday discount?
- Citizen's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Citizen use for Black Friday?
- Citizen ran Black Friday 2025 as "Discount."
- Was Citizen's Black Friday discount sitewide or limited to select items?
- Citizen's Black Friday 2025 discount was sitewide.
- Is Citizen's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Citizen use for Black Friday?
- Citizen's Black Friday 2025 offer was eligible on: online.