What did Brooklinen do on Black Friday?
On November 28, 2025, Brooklinen ran up to 50% off sitewide, via "Discount." Independently captured from brooklinen.com — not aggregator copy.
The offer on the day
BROOKLINEN.COM
Homepage · captured Nov 30, 2025
Up to 50% off Bundles, 25% off sitewide
50%
Depth on the day
Depth on the day
50%
▲ +17.9 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 50% off Bundles, 25% off sitewide
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Brooklinen ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Brooklinen homepage updates
Brooklinen homepage updates capture
Captured Nov 30, 2025.
Brooklinen on email
BLACK FRIDAY SALE ENDS SOON!
Captured Nov 30, 2025.
Brooklinen on paid media
Brooklinen, Inc.
Captured Nov 30, 2025.
Brooklinen on social
slide the dots to pile on so many blankets you wonder if this is too many blankets
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Brooklinen's competitive set
Benchmark on the same fieldsBrooklinen’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Coyuchicoyuchi.com
Ettitudeettitude.com
Snowesnowehome.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Brooklinen on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Brooklinen.
What teams ask about Black Friday 2025
Answered from our data- Does Brooklinen offer Black Friday discounts?
- Yes — on November 28, 2025, Brooklinen ran Up to 50% off Bundles, 25% off sitewide.
- How deep was Brooklinen's Black Friday discount?
- Brooklinen's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Brooklinen use for Black Friday?
- Brooklinen ran Black Friday 2025 as "Discount."
- Was Brooklinen's Black Friday discount sitewide or limited to select items?
- Brooklinen's Black Friday 2025 discount was sitewide.
- Is Brooklinen's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Brooklinen use for Black Friday?
- Brooklinen's Black Friday 2025 offer was eligible on: online, app, in-store.