Born Primitive’s marketing, tracked daily.
The latest creative Born Primitive puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Born Primitive
ShopVision captures the public marketing we see from Born Primitive every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Born Primitive use?
All channelsHomepage is Born Primitive's most-used channel. Jump to a channel below, or read straight down.
Born Primitive homepage updates
171 capturedCadence
~14/ wk
Last 30 days
58
▼ 3%· vs prior 30d
Born Primitive on email
59 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 4%· vs prior 30d
Last chance for 10% Off
Sep 24, 2026
You left something behind
Sep 23, 2026
Still thinking about it?
Sep 22, 2026
Did something catch your eye?
Sep 21, 2026
Final Hours | 30% Off Closes Tonight
Sep 20, 2026
You've Been Upgraded: 30% Off, 48 Hours Left
Sep 19, 2026
Find Your Perfect Outdoor Pant Here
Sep 18, 2026
Can Your Other Shoes Keep Up? Ours Can.
Sep 16, 2026
25% OFF Defender 1- Savage 1 DNA, Built for Duty
Sep 15, 2026
NEW Defender 1 | The Duty Boot For Athletes
Sep 14, 2026
25% Off Your Next Order, Welcome Back
Sep 10, 2026
You Have $10.0 Cash Waiting
Sep 9, 2026
Promotional history, record by record
145 records · latest 5 shown140 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Born Primitive's competitive set
Benchmark on the same fieldsBorn Primitive’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Combat Iron Apparelcombatironapparel.com
Fleofleo.com
Nine Line Apparelninelineapparel.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Born Primitive on social
100 capturedCadence
~11/ wk
Last 30 days
48
▲ 85%· vs prior 30d
Top platform
Instagram
Fewer layers. Better flannels. Shop the Hooded Woodsman Stretchy Flannel in our Fall 2026 Collection - Now Live.
Sep 25, 2026 · Instagram
And for the lady, perhaps a plaid? Mallory Plaid. Inspired by our Co-Founder, Mal. 🌾🤍 Comment "MAL26" to explore our full Fall 2026 collection.
Sep 24, 2026 · Instagram
It’s a good day at work when there’s alpacas on set. 📸 Go behind-the-scenes with our Born Primitive teams as they shoot our Fall 2026 Collection over two days and three cities. https://bornprimitive.com/
Sep 23, 2026 · Facebook
Don’t let fall get in the way of more boat days. Fall 2026 Collection — Now Live.🛥️🍂
Sep 22, 2026 · Facebook
Temps are dropping and so is our Fall 2026 Collection. 🍁 Comment “FALL26” to explore flannels for him, matching sets for her, and layers for all.
Sep 21, 2026 · Instagram
A message from Bear 🇺🇸
Sep 20, 2026 · Instagram
If you’re going to spend all day in your boots, they should be built with that in mind. Room for your feet to move. Less unnecessary weight and bulk. An athletic platform underneath you. The support and durability the job demands. You have enough to deal with during a long shift. Your boots shouldn’t be one of them. Defender 1. Available now.
Sep 19, 2026 · Instagram
A duty boot doesn’t have to look like one everywhere you go. We wanted the Defender 1 to work on duty without looking out of place the second your shift ends. Athletic silhouette. Clean enough for everyday wear. Built to handle the job when it needs to. On duty or off. Defender 1 fits both.
Sep 18, 2026 · Instagram
This is what a duty boot should feel like. Athletic in design. Lightweight on your feet. Built to handle the demands of the job. Because duty-ready shouldn’t mean bulky or uncomfortable. Defender 1. The Duty Boot For Athletes. https://tr.ee/defender-1-boot
Sep 17, 2026 · Facebook
Every aspect of the Defender 1 is designed to help you move like an athlete. We started with an athletic platform. Then we built everything around what the job actually demands. Wide toe box. 4mm drop. Lightweight EVA midsole. TPU heel stability. High-cut support. Durable suede and polyester upper. Multidirectional traction. All in a duty boot weighing under 1 lb. Defender 1. Training shoe DNA. Built for duty. Available Now.
Sep 16, 2026 · Facebook
When we set out to build the Defender 1, the goal was to create a true sneaker-boot hybrid. When Bear started working on Defender 1, he wanted to approach it differently. The starting point was the Savage 1, and the idea was pretty simple: what happens when you take the foundation of an athletic trainer and build it for duty? More than a year later, that idea became Defender 1. Here’s Bear on why we built it and what went into getting it right. Defender 1. The Duty Boot For Athletes Available now.
Sep 15, 2026 · Facebook
We didn’t start with a duty boot. We started with the Savage 1. We took the lightweight construction, wide toe box, and athletic platform that made it such a capable training shoe and used that as the starting point for something completely different. A boot built for long days on your feet. Lightweight enough to move in. Durable enough for duty. And without the bulk we’ve all gotten used to seeing in the category. Defender 1. The Duty Boot For Athletes Available now.
Sep 14, 2026 · Facebook