Skip to content
Blurb
blurb.com ↗
BF2025
All brands on Black Friday

What did Blurb do on Black Friday?

On November 28, 2025, Blurb ran up to 30% off on select collections, via "Discount." Independently captured from blurb.com — not aggregator copy.

The offer on the day

BLURB.COM

Homepage · captured Nov 30, 2025

30% off

30%

Depth on the day

Depth on the day

30%

▲ +0.3 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
30% off
Mechanic
Discount
Scope
Collection
Where it ran
online, app, in-store
Eligible categories
book, books
Shipping
—

What ran on each channel

3 channels

What Blurb ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Blurb homepage updates

Blurb homepage updates capture

Captured Nov 30, 2025.

Blurb on paid media

Size. Cover. Paper. The details matter—and we’re here to help you get them right. Swipe through to find your perfect fit before you print. Learn more at the link in bio.

Captured Nov 28, 2025.

Blurb on social

This time of year, our print facilities are at their fullest—every press running, every table stacked with books in progress. Most Blurb books are made in our own facilities in Eindhoven, Atlanta, and Tukwila, by people who take genuine pride in crafting things well. When you create a book with us, it’s more than print on paper. It’s hundreds of hands, hours, and small, careful decisions coming together to make something real.

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

Blurb's competitive set

Benchmark on the same fields

Blurb’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
BlurbBlurb
30%
50%
4
This page
LuluLulululu.com
95
Artifact UprisingArtifact Uprisingartifactuprising.com
94
MixbookMixbookmixbook.com
92
Open profile →
PrintiquePrintiqueprintique.com
89
Amazon Kindle Direct PublishingAmazon Kindle Direct Publishingkdp.amazon.com
88
ShutterflyShutterflyshutterfly.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Blurb on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Blurb.

YearHeadline offerDepth
202530% off30%

What teams ask about Black Friday 2025

Answered from our data
Does Blurb offer Black Friday discounts?
Yes — on November 28, 2025, Blurb ran 30% off.
How deep was Blurb's Black Friday discount?
Blurb's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did Blurb use for Black Friday?
Blurb ran Black Friday 2025 as "Discount."
Was Blurb's Black Friday discount sitewide or limited to select items?
Blurb's Black Friday 2025 discount was on select collections.
Is Blurb's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Blurb use for Black Friday?
Blurb's Black Friday 2025 offer was eligible on: online, app, in-store.