What did Blurb do on Black Friday?
On November 28, 2025, Blurb ran up to 50% off on select collections, via "Sale: Select Products." Independently captured from blurb.com — not aggregator copy.
The offer on the day
BLURB.COM
Homepage · captured Nov 30, 2025
50% off on photo books
50%
Depth on the day
Depth on the day
50%
▲ +19.5 pts · vs its active-promo avg
Vs discounters
+7 pts
▲ above avg · 43% among discounters
- Headline offer
- 50% off on photo books
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- photo books
- Shipping
- —
What ran on each channel
3 channelsWhat Blurb ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Blurb homepage updates
Blurb homepage updates capture
Captured Nov 30, 2025.
Blurb on paid media
Size. Cover. Paper. The details matter—and we’re here to help you get them right. Swipe through to find your perfect fit before you print. Learn more at the link in bio.
Captured Nov 28, 2025.
Blurb on social
This time of year, our print facilities are at their fullest—every press running, every table stacked with books in progress. Most Blurb books are made in our own facilities in Eindhoven, Atlanta, and Tukwila, by people who take genuine pride in crafting things well. When you create a book with us, it’s more than print on paper. It’s hundreds of hands, hours, and small, careful decisions coming together to make something real.
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Blurb's competitive set
Benchmark on the same fieldsBlurb’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Lulululu.com
Artifact Uprisingartifactuprising.com
Printiqueprintique.com
Amazon Kindle Direct Publishingkdp.amazon.com
Shutterflyshutterfly.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Blurb on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Blurb.
What teams ask about Black Friday 2025
Answered from our data- Does Blurb offer Black Friday discounts?
- Yes — on November 28, 2025, Blurb ran 50% off on photo books.
- How deep was Blurb's Black Friday discount?
- Blurb's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Blurb use for Black Friday?
- Blurb ran Black Friday 2025 as "Sale: Select Products."
- Was Blurb's Black Friday discount sitewide or limited to select items?
- Blurb's Black Friday 2025 discount was on select collections.
- Is Blurb's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Blurb use for Black Friday?
- The channels Blurb's Black Friday offer ran on were not captured.