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Bluemercury
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BF2025
All brands on Black Friday

What did Bluemercury do on Black Friday?

On November 28, 2025, Bluemercury ran up to 30% off sitewide, via "Discount." Independently captured from bluemercury.com — not aggregator copy.

The offer on the day

BLUEMERCURY.COM

Homepage · captured Nov 30, 2025

30% Off

30%

Depth on the day

Depth on the day

30%

▲ +5.3 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
30% Off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What Bluemercury ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Bluemercury homepage updates

Bluemercury homepage updates capture

Captured Nov 30, 2025.

Bluemercury on paid media

All-in-One Nourishing Face Cream

Captured Nov 29, 2025.

Bluemercury on social

Now is the time to treat yourself! 😘 The gifts that are simply too good to give away are 20% off with no minimum spend, plus 25% off when you spend $800+, or 30% off when you spend $1,500+ during our Holiday Shopping Party! *Exclusions apply. Visit bluemercury.com/offers for details.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Bluemercury's competitive set

Benchmark on the same fields

Bluemercury’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
BluemercuryBluemercury
25%
50%
4
This page
Cos BarCos Barcosbar.com
98
DermstoreDermstoredermstore.com
94
Open profile →
CredoCredocredobeauty.com
93
Open profile →
Saks Fifth AvenueSaks Fifth Avenuesaksfifthavenue.com
90
Open profile →
Neiman MarcusNeiman Marcusneimanmarcus.com
89
Open profile →
SephoraSephorasephora.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Bluemercury on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Bluemercury.

YearHeadline offerDepth
202530% Off30%

What teams ask about Black Friday 2025

Answered from our data
Does Bluemercury offer Black Friday discounts?
Yes — on November 28, 2025, Bluemercury ran 30% Off.
How deep was Bluemercury's Black Friday discount?
Bluemercury's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did Bluemercury use for Black Friday?
Bluemercury ran Black Friday 2025 as "Discount."
Was Bluemercury's Black Friday discount sitewide or limited to select items?
Bluemercury's Black Friday 2025 discount was sitewide.
Is Bluemercury's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Bluemercury use for Black Friday?
Bluemercury's Black Friday 2025 offer was eligible on: online, app, in-store.