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Bergdorf Goodman
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BF2025
All brands on Black Friday

What did Bergdorf Goodman do on Black Friday?

On November 28, 2025, Bergdorf Goodman ran up to 40% off on select collections, via "Discount." Independently captured from bergdorfgoodman.com — not aggregator copy.

The offer on the day

BERGDORFGOODMAN.COM

Homepage · captured Nov 30, 2025

Up to 40% off and Extra 25% off

40%

Depth on the day

Depth on the day

40%

▲ +5.9 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
Up to 40% off and Extra 25% off
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store, app
Eligible categories
Designer, select merchandise, merchandise
Shipping
—

What ran on each channel

4 channels

What Bergdorf Goodman ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Bergdorf Goodman homepage updates

Bergdorf Goodman homepage updates capture

Captured Nov 30, 2025.

Bergdorf Goodman on email

Editors’ Picks: Holiday Elegance

Captured Nov 30, 2025.

Bergdorf Goodman on paid media

Bergdorf Goodman on paid media capture

Captured Nov 29, 2025.

Bergdorf Goodman on social

EARTHLY BEAUTY 🌎 Introducing the LOEWE Crafted Collection, an olfactory laboratory featuring three new artful fragrances inspired by iconic perfumery notes.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Bergdorf Goodman's competitive set

Benchmark on the same fields

Bergdorf Goodman’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Bergdorf GoodmanBergdorf Goodman
34%
75%
4
This page
Saks Fifth AvenueSaks Fifth Avenuesaksfifthavenue.com
98
Open profile →
Neiman MarcusNeiman Marcusneimanmarcus.com
95
Open profile →
PORTERPORTERnet-a-porter.com
92
Open profile →
MytheresaMytheresamytheresa.com
90
Open profile →
FarfetchFarfetchfarfetch.com
88
The WebsterThe Websterthewebster.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Bergdorf Goodman on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Bergdorf Goodman.

YearHeadline offerDepth
2025Up to 40% off and Extra 25% off40%

What teams ask about Black Friday 2025

Answered from our data
Does Bergdorf Goodman offer Black Friday discounts?
Yes — on November 28, 2025, Bergdorf Goodman ran Up to 40% off and Extra 25% off.
How deep was Bergdorf Goodman's Black Friday discount?
Bergdorf Goodman's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Bergdorf Goodman use for Black Friday?
Bergdorf Goodman ran Black Friday 2025 as "Discount."
Was Bergdorf Goodman's Black Friday discount sitewide or limited to select items?
Bergdorf Goodman's Black Friday 2025 discount was on select collections.
Is Bergdorf Goodman's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Bergdorf Goodman use for Black Friday?
Bergdorf Goodman's Black Friday 2025 offer was eligible on: online, in-store, app.