Does Away offer Black Friday discounts?

Yes — on November 28, 2025, Away ran 25% off.

How deep was Away's Black Friday discount?

Away's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.

What promotional mechanic did Away use for Black Friday?

Away ran Black Friday 2025 as "Discount."

Was Away's Black Friday discount sitewide or limited to select items?

Away's Black Friday 2025 discount was on select items.

Is Away's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Away use for Black Friday?

Away's Black Friday 2025 offer was eligible on: online, app, in-store.

awaytravel.com ↗

BF2025

Full profile

All brands on Black Friday

What did Away do on Black Friday?

On November 28, 2025, Away ran up to 25% off on select items, via "Discount." Independently captured from awaytravel.com — not aggregator copy.

The offer on the day

AWAYTRAVEL.COM

Homepage · captured Nov 30, 2025

25% off

25%

Depth on the day

25%

▲ +6.8 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer: 25% off
Mechanic: Discount
Scope: Select
Where it ran: online, app, in-store
Eligible categories: Luggage & Travel Bags
Shipping: —

What ran on each channel

4 channels

What Away ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Away homepage updates

Away homepage updates capture

Captured Nov 30, 2025.

Away on email

Don't forget your free packing cubes

Captured Nov 29, 2025.

Away on paid media

25% OFF everything*

Captured Nov 30, 2025.

Away on social

Join us in store as we Pack for a Purpose! We’re coming together to support our local food banks with food and funds @feedingamerica. Come shop in store, donate your goods, and give back to communities near and far. Visit the link in our bio to find a store near you.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Away's competitive set

Benchmark on the same fields

Away’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Away

18%

50%

This page

ROAM Luggageroamluggage.com

RIMOWArimowa.com

Arlo Skyearloskye.com

TUMItumi.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Away on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Away.

YearHeadline offerDepth

202525% off25%

What teams ask about Black Friday 2025

Answered from our data

Does Away offer Black Friday discounts?: Yes — on November 28, 2025, Away ran 25% off.
How deep was Away's Black Friday discount?: Away's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did Away use for Black Friday?: Away ran Black Friday 2025 as "Discount."
Was Away's Black Friday discount sitewide or limited to select items?: Away's Black Friday 2025 discount was on select items.
Is Away's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Away use for Black Friday?: Away's Black Friday 2025 offer was eligible on: online, app, in-store.