Does Athleta offer Black Friday discounts?

Yes — on November 28, 2025, Athleta ran 70% off on Women's Pajamas.

How deep was Athleta's Black Friday discount?

Athleta's peak Black Friday 2025 discount was 70%. — 27 points deeper than the average among brands that discounted that day.

What promotional mechanic did Athleta use for Black Friday?

Athleta ran Black Friday 2025 as "Sale: Select Products."

Was Athleta's Black Friday discount sitewide or limited to select items?

Athleta's Black Friday 2025 discount was on select items.

Is Athleta's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Athleta use for Black Friday?

Athleta's Black Friday 2025 offer was eligible on: online, in-store.

gap.com ↗

BF2025

Full profile

All brands on Black Friday

What did Athleta do on Black Friday?

On November 28, 2025, Athleta ran up to 70% off on select items, via "Sale: Select Products." Independently captured from gap.com — not aggregator copy.

The offer on the day

GAP.COM

Homepage · captured Nov 30, 2025

70% off on Women's Pajamas

70%

Depth on the day

70%

▲ +33.4 pts · vs its active-promo avg

Vs discounters

+27 pts

▲ above avg · 43% among discounters

Headline offer: 70% off on Women's Pajamas
Mechanic: Sale: Select Products
Scope: Select
Where it ran: online, in-store
Eligible categories: Women's Pajamas
Shipping: —

What ran on each channel

4 channels

What Athleta ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Athleta homepage updates

Athleta homepage updates capture

Captured Nov 30, 2025.

Athleta on email

Your Daily Win: Forever Fleece from $55 🙌

Captured Nov 30, 2025.

Athleta on paid media

Athleta on paid media capture

Captured Nov 30, 2025.

Athleta on social

Logo drop. The Arch Logo Hoodie, made new for the season with tonal embroidery and plaid appliqué. An icon to wear over and over. Link in bio to shop.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Athleta's competitive set

Benchmark on the same fields

Athleta’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Athleta

37%

70%

This page

American Eagleae.com

Abercrombie & Fitchabercrombie.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Athleta on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Athleta.

YearHeadline offerDepth

202570% off on Women's Pajamas70%

What teams ask about Black Friday 2025

Answered from our data

Does Athleta offer Black Friday discounts?: Yes — on November 28, 2025, Athleta ran 70% off on Women's Pajamas.
How deep was Athleta's Black Friday discount?: Athleta's peak Black Friday 2025 discount was 70%. — 27 points deeper than the average among brands that discounted that day.
What promotional mechanic did Athleta use for Black Friday?: Athleta ran Black Friday 2025 as "Sale: Select Products."
Was Athleta's Black Friday discount sitewide or limited to select items?: Athleta's Black Friday 2025 discount was on select items.
Is Athleta's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Athleta use for Black Friday?: Athleta's Black Friday 2025 offer was eligible on: online, in-store.