Arbor Day Foundation’s marketing, tracked daily.
The latest creative Arbor Day Foundation puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
David, our curated tree resources for you
Sep 5, 2026

Social
InstagramA group of curious scientists set out to research whether trees sleep. They spent several nights tracking changes in a birch tree using infrared laser scanners. They discovered that the birch tree they were studying drooped its branches by an average of 10 centimeters at night. Once daylight hit, they lifted back into place. Scientists know that trees cycle through different physiological changes depending on certain factors, like water balance and light availability. But why branches relax is still a mystery. Is it to conserve energy overnight? Is it because of too much or too little water? Is it the lack of light? What we do know is that trees may not sleep in the traditional sense, but they do take time to unwind. Considering how hard they work for us and the planet during the day, they’ve certainly earned the rest.
Sep 25, 2026
What we track on Arbor Day Foundation
ShopVision captures the public marketing we see from Arbor Day Foundation every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Arbor Day Foundation use?
All channelsSocial is Arbor Day Foundation's most-used channel. Jump to a channel below, or read straight down.
Arbor Day Foundation homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Arbor Day Foundation on email
4 capturedCadence
~0.5/ wk
Last 30 days
2
Arbor Day Foundation's competitive set
Benchmark on the same fieldsArbor Day Foundation’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.



Arbor Day Foundation on social
146 capturedCadence
~11/ wk
Last 30 days
48
▼ 20%· vs prior 30d
Top platform
Facebook
A group of curious scientists set out to research whether trees sleep. They spent several nights tracking changes in a birch tree using infrared laser scanners. They discovered that the birch tree they were studying drooped its branches by an average of 10 centimeters at night. Once daylight hit, they lifted back into place. Scientists know that trees cycle through different physiological changes depending on certain factors, like water balance and light availability. But why branches relax is still a mystery. Is it to conserve energy overnight? Is it because of too much or too little water? Is it the lack of light? What we do know is that trees may not sleep in the traditional sense, but they do take time to unwind. Considering how hard they work for us and the planet during the day, they’ve certainly earned the rest.
Sep 25, 2026 · Instagram
We know that most Americans want to live in neighborhoods with more trees, yet only a minority have planted a tree in the past year. We are going to help you become a tree planter without ever having planted a tree. By becoming an Arbor Day Foundation member, you’ll receive 10 trees to plant in your neighborhood while helping support tree plantings in forests and communities around the world. As a member, you’ll gain the confidence to plant trees successfully and enable us to show up when and where we’re needed and plant at the speed and scale necessary to strengthen communities and revive our planet’s most important forests. You can also opt to send your 10 trees to a forest where they’ll make an impact. Whatever you choose to do, you will be there, right alongside us, planting for future generations. No shovel, no gloves, no backyard needed.
Sep 24, 2026 · Instagram
From a heavily used industrial rail yard to a vibrant waterfront park. To kick off Climate Week NYC, @verizon joined us to plant some of the final trees at Riverside Park South, helping to complete the transformation of this once-industrial site. In a city shaped by what people build, trees help create something essential, too: greener, healthier and more resilient communities.
Sep 23, 2026 · Instagram
What does it take to protect a spring that produces more than 500 million gallons of clean water every day? At Indian Lakes State Forest in central Florida, restoring longleaf pine forest is part of the answer. In 2016, 40,000 trees were planted across this 4,400-acre property, helping restore former fields and pastureland and protect groundwater recharge areas that feed Silver Springs — one of the largest artesian spring formations in the world and a National Natural Landmark. As the forest grows, it will help support water flow and water quality while creating habitat for Florida black bears, white-tailed deer, wild turkey and countless other species. A forest can do more than grow trees. It can help protect the water we all depend on.
Sep 22, 2026 · Facebook
The newest episode of Unearthing Optimism is here 🎙️ In this episode, @danieljlambe talks with Peter Prengaman, Global Climate and Environmental News Director at the @apnews, about finding new ways to tell environmental stories, reach new audiences and highlight the people creating change. Listen wherever you get your podcasts.
Sep 21, 2026 · Instagram
Aspen trees can have an incredible root system that spreads underground with new trunks emerging to make a forest. When aspen trunks grow from the same root system, they are clones that sync up, dropping leaves, changing colors, and leafing out all at the same time. Through their connected roots, they can even share nutrients and alert each other of insect attacks. And when individual trunks die, the root system lives on, sometimes for thousands of years, sending up new trees to take their place. A good reminder that nothing in nature stands alone.
Sep 20, 2026 · Facebook
A hollow tree might look like a small feature of the forest or neighborhood, but inside, it can create a surprisingly stable environment for wildlife. A new global analysis looked at 36 studies spanning five continents and found that tree cavities consistently buffered temperatures from the conditions outside. The effect was influenced by things like cavity depth, opening size and the size of the tree — meaning the structure of the tree itself can shape the climate available to the animals living inside it. That matters as animals face more frequent and intense temperature extremes. A cavity isn't just an empty space in a tree. It can be nesting habitat, shelter and a place where wildlife can escape conditions that would otherwise be dangerous. Want to learn more of what the researchers discovered? Head to https://phys.org/news/2026-09-reveals-world-trees.html
Sep 19, 2026 · Instagram
Every fall, trees put on a spectacular color show that happens inside their leaves. In the summer, leaves are packed with chlorophyll, which helps them turn sunlight into energy. As the days get shorter and the nights get longer, chlorophyll production slowly stops, allowing existing pigments to shine through, like yellows and oranges. A new pigment called anthocyanin forms when sugars are trapped in leaves. Anthocyanin may also protect leaves from sun damage, helping trees draw more nutrients from the leaves before they drop. It's the eye-catching reds, purples, and crimsons we love to see. Even though there's a very scientific explanation of the leaves changing, we get to enjoy the magical show.
Sep 18, 2026 · Facebook
Every bottle of bourbon has a story that starts long before the barrel. And at the heart of that story is American White Oak. But there’s one catch: White Oak takes decades to grow. That’s why @angelsenvy's Toast the Trees program is about more than planting trees today. It’s a 70-year investment in the future of bourbon — helping replenish the White Oak forests that this storied industry depends on for generations to come. It’s a full-circle partnership: giving back to the forests that give so much to bourbon, while helping create a healthier environment for generations to come. Here’s to the trees behind the barrel and to the future they’re helping grow.
Sep 17, 2026 · Instagram
At Mehraban Wetlands Park in Draper, Utah, 30 native trees are helping strengthen an important wetland habitat. Planted along wetland edges and trails, these trees will provide shade for park visitors, support pollinators and create new layers of habitat for wildlife. Their roots can also help improve water quality by helping filter and slow runoff before it reaches the wetland. And with 554 people indirectly impacted, this is a reminder that when we plant trees in shared spaces, the benefits can spread far beyond the planting site.
Sep 16, 2026 · Instagram
You don't have to plant a forest to grow one. When you become an Arbor Day Foundation member, you're playing a part in changing the world. You have the option to receive trees to plant in your yard or opt for us to plant them in forests of greatest need. One tree at a time, adding up to millions, because your small action ripples outward to create seismic impact. Become a member and get your trees at https://bit.ly/4dEY3oe
Sep 15, 2026 · Instagram
This month, I joined urban forestry leaders from across Australia at the 27th Annual TREENET Street Tree Symposium, hosted by @nationalurbanforest in Adelaide. From addressing extreme heat to helping communities better understand the value of trees, cities around the world are navigating many of the same challenges. When we share what’s working and learn from one another, local ideas can lead to global progress. Through programs like Tree Cities of the World, we’re proud to help connect and celebrate the people building greener, more resilient communities worldwide.
Sep 14, 2026 · Instagram