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APMEX
apmex.com ↗
BF2025
All brands on Black Friday

What did APMEX do on Black Friday?

On November 28, 2025, APMEX ran up to 60% off on select items, via "Discount." Independently captured from apmex.com — not aggregator copy.

The offer on the day

APMEX.COM

Homepage · captured Nov 30, 2025

OVER 60% OFF THE PREMIUM

60%

Depth on the day

Depth on the day

60%

▲ +8.7 pts · vs its active-promo avg

Vs discounters

+16 pts

▲ above avg · 44% among discounters

Headline offer
OVER 60% OFF THE PREMIUM
Mechanic
Discount
Scope
Select
Where it ran
online
Eligible categories
Silver Buffalo Rounds
Shipping
—

What ran on each channel

2 channels

What APMEX ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

APMEX homepage updates

APMEX homepage updates capture

Captured Nov 30, 2025.

APMEX on paid media

APMEX INC.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

APMEX's competitive set

Benchmark on the same fields

APMEX’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
APMEXAPMEX
51%
100%
3
This page
JM BullionJM Bullionjmbullion.com
98
Open profile →
SD BullionSD Bullionsdbullion.com
95
Open profile →
Money Metals ExchangeMoney Metals Exchangemoneymetals.com
90
Open profile →
Bullion ExchangesBullion Exchangesbullionexchanges.com
88
Bot DetectedBot Detectedgovmint.com
85
www.monex.comwww.monex.commonex.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

APMEX on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured APMEX.

YearHeadline offerDepth
2025OVER 60% OFF THE PREMIUM60%

What teams ask about Black Friday 2025

Answered from our data
Does APMEX offer Black Friday discounts?
Yes — on November 28, 2025, APMEX ran OVER 60% OFF THE PREMIUM.
How deep was APMEX's Black Friday discount?
APMEX's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
What promotional mechanic did APMEX use for Black Friday?
APMEX ran Black Friday 2025 as "Discount."
Was APMEX's Black Friday discount sitewide or limited to select items?
APMEX's Black Friday 2025 discount was on select items.
Is APMEX's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did APMEX use for Black Friday?
APMEX's Black Friday 2025 offer was eligible on: online.