A.P.C.’s marketing, tracked daily.
The latest creative A.P.C. puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
Early Access to Black Friday Sale | 40% off
Nov 10, 2026

Social
FacebookA.P.C. F/W 26 outerwear. Sharing the same base across womenswear and menswear, A.P.C. outerwear is built around wool melton and full-grain leather, with very long overcoats and clean volumes, set apart by subtle details. For the campaign, Andrea Spotorno captured the coats and jackets outdoors, in an authentic Parisian setting, with a direct and at times humorous eye. Creative Director @LudivinePoiblanc Photographed by @AndreaSpotornophotography Casting Director Rachel Chandler Set design @Caballo_Services Hair @Christian_Eberhard Make up @AnthonyPreel_ Nails @LoraDeSousa Discover the outerwear edit in-store and online now. #APCParis
Nov 4, 2026
What we track on A.P.C.
ShopVision captures the public marketing we see from A.P.C. every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does A.P.C. use?
All channelsPaid media is A.P.C.'s most-used channel. Jump to a channel below, or read straight down.
A.P.C. homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
A.P.C. on email
54 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 10%· vs prior 30d

Early Access to Black Friday Sale | 40% off
Nov 10, 2026

The Right Coat
Nov 7, 2026

The detail that makes the sweater
Nov 5, 2026

Denim, since the beginning
Nov 3, 2026

Discover the A.P.C. Timeless Collection.
Nov 2, 2026

Thank you for signing up!
Nov 1, 2026

The modernized peacoat
Oct 31, 2026

British heritage meets Parisian edge.
Oct 29, 2026

First Chills
Oct 27, 2026

Thank you for signing up!
Oct 26, 2026

Now Available: New A.P.C. Golf collection
Oct 24, 2026

Knit Picks
Oct 22, 2026
A.P.C. on paid media
390 capturedCadence
~16/ wk
Last 30 days
67
Top platform

A.P.C. Outerwear
Nov 3, 2026 · Meta

A.P.C. Denim
Nov 1, 2026 · Meta

A.P.C. Barbour
Oct 30, 2026 · Meta

A.P.C. Barbour
Oct 29, 2026 · Meta

A.P.C. Barbour
Oct 22, 2026 · Meta

A.P.C. Denim
Oct 21, 2026 · Meta

A.P.C. Barbour
Oct 19, 2026 · Meta

A.P.C. Barbour
Oct 16, 2026 · Meta

A.P.C. x Clarks Originals™
Oct 15, 2026 · Meta

Don't miss out. If you're undecided, why not come back for a second look?
Oct 6, 2026 · Meta
Promotional history, record by record
8 records · latest 1 shown7 more offers sit before Nov 10, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
A.P.C.'s competitive set
Benchmark on the same fieldsA.P.C.’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
A.P.C. on social
33 capturedCadence
~3.7/ wk
Last 30 days
16
▲ 45%· vs prior 30d
Top platform
Facebook
A.P.C. F/W 26 outerwear. Sharing the same base across womenswear and menswear, A.P.C. outerwear is built around wool melton and full-grain leather, with very long overcoats and clean volumes, set apart by subtle details. For the campaign, Andrea Spotorno captured the coats and jackets outdoors, in an authentic Parisian setting, with a direct and at times humorous eye. Creative Director @LudivinePoiblanc Photographed by @AndreaSpotornophotography Casting Director Rachel Chandler Set design @Caballo_Services Hair @Christian_Eberhard Make up @AnthonyPreel_ Nails @LoraDeSousa Discover the outerwear edit in-store and online now. #APCParis
Nov 4, 2026 · Facebook
F/W26 Outerwear. Discover the edit in-store and online. Creative Director @LudivinePoiblanc Photographed by @AndreaSpotornophotography Casting Director Rachel_Chandler Set design @Caballo_Services Hair @Christian_Eberhard Make up @AnthonyPreel_ Nails @LoraDeSousa #APCParis
Nov 2, 2026 · Facebook
A.P.C. F/W 26 outerwear. Sharing the same base across womenswear and menswear, A.P.C. outerwear is built around wool melton and full-grain leather, with very long overcoats and clean volumes, set apart by subtle details. For the campaign, Andrea Spotorno captured the coats and jackets outdoors, in an authentic Parisian setting, with a direct and at times humorous eye. Creative Director @LudivinePoiblanc Photographed by @AndreaSpotornophotography Casting Director @Rachel_Chandler Set design @Caballo_Services Hair @Christian_Eberhard Make up @AnthonyPreel_ Nails @LoraDeSousa Discover the outerwear edit in-store and online now. #APCParis
Oct 31, 2026 · Facebook
A.P.C. denim meets Barbour wax. Discover the interaction in-store and online. #APCParis
Oct 26, 2026 · Facebook
Fun facts with the A.P.C. and @Barbour design teams. #APCParis
Oct 22, 2026 · Tiktok
Inside the collection: wax, denim, and tartan with the A.P.C. and Barbour teams. Discover the collection in-store and online. Director: @ilove.tc Camera A & Editor: @chadmow_ Camera B & Sound: @asgana.production Colorist: @sachin.colourist
Oct 19, 2026 · Facebook
A.P.C. Barbour Heritage fabrics rooted in purpose, designed to get better with age. A play on silhouettes and subtleties, where A.P.C. Japanese raw indigo denim meets Barbour Premium Thornproof wax in an intimate, unhurried setting. Photographed and Directed by @aliochaboi DOP @hugoghnassia Casting: @bengrimescasting Art direction: @fanfanfang_studio Models: @joseph.uyttenhove @signeveiteberg Production: @act__s Styling: @elyse.arnouldderosier Makeup: @canakoxx Hair: @marion.anee #APCParis
Oct 18, 2026 · Instagram
A.P.C. Barbour An interaction united by craftsmanship, defined by details. An honest garment always ends up saying something about the person who wears it. Wax holds out against rain, wind, bracken. Denim holds out against wear, washing, years. Two fabrics born for work, one in the fields and trenches of northern England, the other in the mines and factories of America. Neither was made to be beautiful. Both became it. Wax deepens with time. It takes on the creases of the body that wears it, builds a patina that no two jackets share. Denim fades toward the light, records every movement, every fold, every hour spent in it. Two fabrics that keep track of where they have been. This is what Barbour and A.P.C. have always understood. That a material is not a surface. That what a garment becomes over time is not wear, it is evidence. Both houses have built their work around fabrics that only get more interesting once you start using them. This is where they meet. Photographed and Directed by @aliochaboi DOP @hugoghnassia Casting: @bengrimescasting Art direction: @fanfanfang_studio Models: @joseph.uyttenhove @signeveiteberg Production: @act__s Styling: @elyse.arnouldderosier Makeup: @canakoxx Hair: @marion.anee Discover the collection in-store and online. #APCParis
Oct 17, 2026 · Instagram
British heritage meets Parisian edge. A.P.C. @Barbour out now worldwide.
Oct 16, 2026 · Tiktok
Oct 15, 2026 · Facebook
A.P.C. has owned raw denim since 1987. An exclusive Japanese fabric, untreated, indigo-dyed, that develops a patina over time shaped entirely by the person who wears it. This season’s campaign reaffirms what that choice has always meant: a jean that begins its life at purchase, that records every movement, every crease, every life lived in it. Creative Director: Ludivine Poiblanc Photographed by @lucaward Videos by Salim Boujtita Casting Director: @ben_grimes_casting Production: ACT(S) Set design: CABALLO Styling: Makram Bitar Casting: Kata Zsófi Wollenweber, max voloshyn Makeup: manu kopp Hair: Egon Crivillers Manicure: SAMIA KASSA Discover A.P.C. Denim in-store and on apc.fr #APCParis
Oct 12, 2026 · Facebook
A.P.C. has owned raw denim since 1987. An exclusive Japanese fabric, untreated, indigo-dyed, that develops a patina over time shaped entirely by the person who wears it. This season's campaign reaffirms what that choice has always meant: a jean that begins its life at purchase, that records every movement, every crease, every life lived in it. Creative Director: @ludivinepoiblanc Photographed by @lucaward Videos by @salimboujtita Casting Director: @ben_grimes_casting Production: @act__s Set design: @caballo_services Styling: @makrambitar Casting: @katawllnwbr, @jmaxvol Makeup: @manu_kopp Hair: @egoncrivillers Manicure: @samia.kassa Discover A.P.C. Denim in-store and on apc.fr #APCParis
Oct 6, 2026 · Instagram