What did AG1 do on Black Friday?

Homepage · captured Nov 30, 2025

26% off first subscription order

26%

Depth on the day

Headline offer

26% off first subscription order

Mechanic

Discount

Scope

Sitewide

Where it ran

online

Eligible categories

Not specified

Shipping

—

What AG1 ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

AG1 homepage updates

AG1 homepage updates capture

Captured Nov 30, 2025.

AG1 on email

A note from our CEO—and a special offer

Captured Nov 27, 2025.

AG1 on paid media

AG1 USA Inc.

Captured Nov 26, 2025.

AG1 on social

For our 2nd installment of First Things, meet Christina Lustenberger, a Canadian ski mountaineer whose love for the mountains began early — sparked by parents who taught her to stay curious and find freedom on snow. Today, she’s one of the most respected big-mountain skiers in the world, known for her technical precision, bold lines, and deep reverence for wild places. What sets Christina apart isn’t just her skill — it’s her mindset. She brings intention to everything: disciplined early mornings, thoughtful preparation, and the clarity required before dropping into a line she’s already visualized countless times. Her approach is rooted in intuition, presence, and authenticity. From the vast wilderness of Canada to the raw Karakoram of Pakistan to the unforgettable landscapes of New Zealand, Christina chases experiences that fuel her creativity and connection to the natural world. After an intense year in the mountains, she’s creating space to recharge — trusting her next goal will find her. Grateful to have you on Team AG1, Lusti.

Captured Nov 30, 2025.

AG1’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

AG1

25%

40%

4

This page

Live it Upletsliveitup.com

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—

—

98

Bloom Nutritionbloomnu.com

—

—

—

96

Open profile →

Vibrant Healthvibranthealth.com

—

—

—

95

Jocko Fueljockofuel.com

—

—

—

94

Thornethorne.com

—

—

—

93

Open profile →

Huelhuel.com

—

—

—

92

Open profile →

The same single day measurement, every year we have captured AG1.

Does AG1 offer Black Friday discounts?

Yes — on November 28, 2025, AG1 ran 26% off first subscription order.

How deep was AG1's Black Friday discount?

AG1's peak Black Friday 2025 discount was 26%. — 18 points shallower than the average among brands that discounted that day.

What promotional mechanic did AG1 use for Black Friday?

AG1 ran Black Friday 2025 as "Discount."

Was AG1's Black Friday discount sitewide or limited to select items?

AG1's Black Friday 2025 discount was sitewide.

Is AG1's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did AG1 use for Black Friday?

AG1's Black Friday 2025 offer was eligible on: online.