What did 12th Tribe do on Black Friday?
On November 28, 2025, 12th Tribe ran up to 60% off sitewide, via "Discount." Independently captured from 12thtribe.com — not aggregator copy.
The offer on the day
12THTRIBE.COM
Homepage · captured Nov 30, 2025
30% OFF SITEWIDE + UP TO 60% OFF SALE
60%
Depth on the day
Depth on the day
60%
▲ +8.5 pts · vs its active-promo avg
Vs discounters
+16 pts
▲ above avg · 44% among discounters
- Headline offer
- 30% OFF SITEWIDE + UP TO 60% OFF SALE
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
1 channelsWhat 12th Tribe ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
12th Tribe homepage updates
12th Tribe homepage updates capture
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
12th Tribe's competitive set
Benchmark on the same fields12th Tribe’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
12th Tribe on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured 12th Tribe.
What teams ask about Black Friday 2025
Answered from our data- Does 12th Tribe offer Black Friday discounts?
- Yes — on November 28, 2025, 12th Tribe ran 30% OFF SITEWIDE + UP TO 60% OFF SALE.
- How deep was 12th Tribe's Black Friday discount?
- 12th Tribe's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
- What promotional mechanic did 12th Tribe use for Black Friday?
- 12th Tribe ran Black Friday 2025 as "Discount."
- Was 12th Tribe's Black Friday discount sitewide or limited to select items?
- 12th Tribe's Black Friday 2025 discount was sitewide.
- Is 12th Tribe's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did 12th Tribe use for Black Friday?
- 12th Tribe's Black Friday 2025 offer was eligible on: online, in-store.