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How would you plan Holiday 2026 differently if you knew exactly what your peers did in 2025?
That is the question this report is built to answer. Across 13 weeks of Q4 2025, ShopVision tracked every promotional move 19 outdoor and technical apparel brands made: when they launched, how deep they went, which products they discounted, and the membership, flash, and email plays they used to pull the shopper in.
What follows is a peer-informed reference. Not a set of prescriptions, but a clear picture of what the market actually did, so you can make sharper decisions about what you want to do next.
What's inside.
Executive Summary (p. 2). What 19 outdoor and technical apparel brands actually did across Q4 2025, and what it means for your 2026 planning.
01: Black Friday timing (p. 3). Four in five brands were live before the day itself, and one opened nearly three weeks early. See who moved first, how members got a head start of up to six days, and the four brands that ran no discount at all, three of them publishing anti–Black Friday editorials.
02: Discount mechanics (p. 6). Only one in five brands ran a real sitewide rate. See the number the flat cuts clustered on, why the "up to 40%" headlines landed on select stock, and how the deepest depth was reserved for past-season gear while current-season pricing held.
03: Category and hero cuts (p. 11). Discounting clustered in the cold-weather categories, ski and snow above all. See where the deep numbers actually landed, the current-vs-past-season split that carried the real depth, and the brand that held current snowsports at 20% under a 30% headline.
04: Flash sales (p. 14). Only a quarter of the field ran a flash event, leaving "today only" energy largely uncontested. See who ran rotating daily drops for eight straight days, who reached for Cyber Monday dollar price-points, and why the flash concentrated on and after Cyber Monday.
05: The email inbox (p. 16). Nineteen brands sent 137 emails over the six-day core, peaking at twenty-seven on Cyber Monday. See who flooded the inbox, the one brand that sent nothing at all, and how the deepest discounters were also the heaviest senders.
06: The post-Christmas split (p. 20). Roughly two in five brands kept moving after Christmas while the rest went dark. See the clearance depths that ran up to 60%, the brands that reached for bundles or a gift-with-purchase instead, and the split between clearing inventory and a clean new-year reset.