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How would you plan Holiday 2026 differently if you knew exactly what your peers did in 2025? That is the question this report is built to answer. Across 13 weeks of Q4 2025, ShopVision tracked every promotional move 18 casual menswear brands made: when they moved, how deep they cut, which products they discounted, and the membership, flash, and email plays they used to pull the shopper in.
What follows is a peer-informed reference. Not a set of prescriptions, but a clear picture of what the market actually did, so you can make sharper decisions about what you want to do next.
What's inside.
Executive Summary (p. 2). What 18 casual menswear brands actually did across Q4 2025, and what it means for your 2026 planning.
01: Black Friday timing (p. 3). Every brand in the set went live at least a day early, with most opening about a week before Black Friday proper. See the three brands that launched uber-early, 4+ weeks out, and held the sale through, and the rest that waited until Nov 20 or later.
02: Discount mechanics (p. 5). See how the market anchored its offers: eight brands ran a true flat sitewide cut, eight ran "up to XX%" on select product, one went price-point sitewide ("$40 or less"), and one ran BOGO in place of a percentage. See too how few, just three, let members shop early, on a two-to-five-day head start.
03: The post-Cyber Monday stretch (p. 12). Cyber Monday wasn't the finish line: 9 of 18 kept a sale running through the gift-buying weeks. See how most simply held their rate live under a new "Holiday" name, and the few that pivoted to category cuts, gifting, and multi-buy.
04: The email inbox (p. 15). Sixteen brands sent 284 emails across the two weeks around BFCM, building to twin peaks on Black Friday and Cyber Monday. See who pushed 4–5 emails a day, and why re-sends to non-openers stayed a rare and open opportunity.
05: The post-Christmas split (p. 18). The last week of the year split the field cleanly down the middle. See the nine brands that ran a distinct year-end clearance, most matching or beating their Black Friday rate, and the nine that had put sale events on ice.