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How would you plan Holiday 2026 differently if you knew exactly what your peers did in 2025?
That is the question this report is built to answer. Across 13 weeks of Q4 2025, ShopVision tracked every promotional move 24 leading casual footwear brands made: when they launched, how deep they went, which products they discounted, and the loyalty, flash, and email plays they used to pull the shopper in.
What follows is a peer-informed reference. Not a set of prescriptions, but a clear picture of what the market actually did, so you can make sharper decisions about what you want to do next.
What's inside.
Executive Summary (p. 2). What 24 leading casual footwear brands actually did across Q4 2025, and what it means for your 2026 planning.
01: Black Friday timing (p. 3). One brand opened a full four weeks early. Only two waited for Black Friday itself. See who moved first, where the launch cluster really landed, and why two-thirds of the field opened cold with no tease at all.
02: Discount mechanics (p. 5). The market converged on one number and no one went past it. See the rate more than a third of the sitewide set landed on, why the "up to 65%" headlines were not what they seemed, and the split between a flat cut and an "up to X%" ceiling.
03: Category events (p. 9). Ten brands spotlighted a category, and in a winter set the obvious one carried the season. See who broke out boots as a named tier, the brand that ran a counter-seasonal sandals clearance, and the two who pointed their category cuts away from footwear entirely.
04: Loyalty (p. 11). Seven brands gave members a better deal, but never the core discount. See how they used membership to control timing or stack a margin-friendly extra, and the one brand that ran its whole season on points and gifts instead of a deep price cut.
05: Momentum after Cyber Monday (p. 13). Twenty-three of twenty-four kept discounting past Cyber Monday, and only one went dark. See who rolled Black Friday into Cyber Week into Holiday Sale, the eleven that used flash events to hold attention, and the three that left zero gaps in December.
06: Email cadence (p. 16). Twenty-four brands sent 439 emails in two weeks, one brand thirty-six of them. See who flooded the inbox, who sent just two, and how the anchor days more than doubled the daily send volume.
07: The post-Christmas split (p. 19). After Christmas the field split five ways. See the clearance depths that ran past November's ceiling, the brands that held a steady rate or flashed a single day, and the premium price-protectors who went quiet to hold full price into the new year.