What did Zumiez do on Black Friday?
On November 28, 2025, Zumiez ran up to 70% off on select collections, via "Discount." Independently captured from zumiez.com — not aggregator copy.
The offer on the day
ZUMIEZ.COM
Homepage · captured Nov 30, 2025
up to 70% OFF
70%
Depth on the day
Depth on the day
70%
▲ +10.8 pts · vs its active-promo avg
Vs discounters
+26 pts
▲ above avg · 44% among discounters
- Headline offer
- up to 70% OFF
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- kids, kids', Kids', Kids' sale, Kids' Sale, kids' sale items, Kids
- Shipping
- —
What ran on each channel
4 channelsWhat Zumiez ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Zumiez homepage updates
Zumiez homepage updates capture
Captured Nov 30, 2025.
Zumiez on email
It's Cyber Time 👾
Captured Nov 30, 2025.
Zumiez on paid media
Empyre Roar! Brown Lounge Pants
Captured Nov 30, 2025.
Zumiez on social
Cuantos más son zumiezaholic? 🙋♀️🙋♂️ #zumiez653 #zumiezfitcheck #zumiezdrip #outfits #zumiezaholic #puertorico #zumiezcarolina #plazacarolina
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Zumiez's competitive set
Benchmark on the same fieldsZumiez’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Active Ride Shopactiverideshop.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Zumiez on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Zumiez.
What teams ask about Black Friday 2025
Answered from our data- Does Zumiez offer Black Friday discounts?
- Yes — on November 28, 2025, Zumiez ran up to 70% OFF.
- How deep was Zumiez's Black Friday discount?
- Zumiez's peak Black Friday 2025 discount was 70%. — 26 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Zumiez use for Black Friday?
- Zumiez ran Black Friday 2025 as "Discount."
- Was Zumiez's Black Friday discount sitewide or limited to select items?
- Zumiez's Black Friday 2025 discount was on select collections.
- Is Zumiez's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Zumiez use for Black Friday?
- The channels Zumiez's Black Friday offer ran on were not captured.