What did Zesty Paws do on Black Friday?
On November 28, 2025, Zesty Paws ran up to 30% off on select collections, via "Discount." Independently captured from zestypaws.com — not aggregator copy.
The offer on the day
ZESTYPAWS.COM
Homepage · captured Nov 30, 2025
Free Starter Kit with Subscription,Save 30% on your first order and 10% off all recurring orders,Free shipping
30%
Depth on the day
Depth on the day
30%
▲ +8.5 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- Free Starter Kit with Subscription,Save 30% on your first order and 10% off all recurring orders,Free shipping
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- cat diffuser, CAT DIFFUSER
- Shipping
- —
What ran on each channel
4 channelsWhat Zesty Paws ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Zesty Paws homepage updates
Zesty Paws homepage updates capture
Captured Nov 30, 2025.
Zesty Paws on email
⏳ Last chance! Our Cyber Deals end tomorrow! FREE gift + 20% OFF 🐾
Captured Nov 30, 2025.
Zesty Paws on paid media
Save 20% Sitewide - Shop Purr-fect Black Friday Deals Now!
Captured Nov 30, 2025.
Zesty Paws on social
We’re bringing calm where it counts – to the cat-friendly businesses that make our communities special.🧡 Enter to win Calming Diffuser Kits for yourself and your favorite cat-friendly space that could use a little extra calm, whether a local shelter, vet clinic, cat café, or boarding space. How to enter: Follow @ZestyPaws Tag a cat-friendly business or organization Tell us why they deserve some calm this season Because calm is something we can create together. #Cat #PetParent #CatCalming #ZestyPaws
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Zesty Paws's competitive set
Benchmark on the same fieldsZesty Paws’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Pet Honestypethonesty.com
Native Petnativepet.com
VetriSciencevetriscience.com
FOTPfotp.com
NaturVet®naturvet.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Zesty Paws on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Zesty Paws.
What teams ask about Black Friday 2025
Answered from our data- Does Zesty Paws offer Black Friday discounts?
- Yes — on November 28, 2025, Zesty Paws ran Free Starter Kit with Subscription,Save 30% on your first order and 10% off all recurring orders,Free shipping.
- How deep was Zesty Paws's Black Friday discount?
- Zesty Paws's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Zesty Paws use for Black Friday?
- Zesty Paws ran Black Friday 2025 as "Discount."
- Was Zesty Paws's Black Friday discount sitewide or limited to select items?
- Zesty Paws's Black Friday 2025 discount was on select collections.
- Is Zesty Paws's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Zesty Paws use for Black Friday?
- Zesty Paws's Black Friday 2025 offer was eligible on: online, app, in-store.