What did Zenni Optical do on Black Friday?
On November 28, 2025, Zenni Optical ran up to 30% off on select items, via "Discount." Independently captured from zennioptical.com — not aggregator copy.
The offer on the day
ZENNIOPTICAL.COM
Homepage · captured Nov 30, 2025
20% off, 25% off orders $120+, 30% off orders $160+
30%
Depth on the day
Depth on the day
30%
▲ +11.4 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% off, 25% off orders $120+, 30% off orders $160+
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, app, in-store
- Eligible categories
- lenses
- Shipping
- —
What ran on each channel
3 channelsWhat Zenni Optical ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Zenni Optical homepage updates
Zenni Optical homepage updates capture
Captured Nov 30, 2025.
Zenni Optical on paid media
Zenni Optical
Captured Nov 30, 2025.
Zenni Optical on social
Almost forgot this was the whole point 🥹 #49ers #Kittle #Georgekittle
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Zenni Optical's competitive set
Benchmark on the same fieldsZenni Optical’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Goggles4u.comgoggles4u.com
39DollarGlasses39dollarglasses.com
Eyeglasses Storeglassesshop.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Zenni Optical on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Zenni Optical.
What teams ask about Black Friday 2025
Answered from our data- Does Zenni Optical offer Black Friday discounts?
- Yes — on November 28, 2025, Zenni Optical ran 20% off, 25% off orders $120+, 30% off orders $160+.
- How deep was Zenni Optical's Black Friday discount?
- Zenni Optical's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Zenni Optical use for Black Friday?
- Zenni Optical ran Black Friday 2025 as "Discount."
- Was Zenni Optical's Black Friday discount sitewide or limited to select items?
- Zenni Optical's Black Friday 2025 discount was on select items.
- Is Zenni Optical's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Zenni Optical use for Black Friday?
- Zenni Optical's Black Friday 2025 offer was eligible on: online, app, in-store.