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Zenni Optical
zennioptical.com ↗
BF2025
All brands on Black Friday

What did Zenni Optical do on Black Friday?

On November 28, 2025, Zenni Optical ran up to 30% off on select collections, via "Sale: Select Products." Independently captured from zennioptical.com — not aggregator copy.

The offer on the day

ZENNIOPTICAL.COM

Homepage · captured Nov 30, 2025

Up to 30% off on lenses

30%

Depth on the day

Depth on the day

30%

▲ +4 pts · vs its active-promo avg

Vs discounters

-13 pts

▼ below avg · 43% among discounters

Headline offer
Up to 30% off on lenses
Mechanic
Sale: Select Products
Scope
Collection
Where it ran
—
Eligible categories
lenses
Shipping
—

What ran on each channel

3 channels

What Zenni Optical ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Zenni Optical homepage updates

Zenni Optical homepage updates capture

Captured Nov 30, 2025.

Zenni Optical on paid media

Zenni Optical

Captured Nov 30, 2025.

Zenni Optical on social

Almost forgot this was the whole point 🥹 #49ers #Kittle #Georgekittle

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Zenni Optical's competitive set

Benchmark on the same fields

Zenni Optical’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Zenni OpticalZenni Optical
26%
50%
3
This page
EyebuydirectEyebuydirecteyebuydirect.com
98
Open profile →
Payne GlassesPayne Glassespayneglasses.com
95
Open profile →
GlassesUSA.comGlassesUSA.comglassesusa.com
95
Open profile →
Goggles4u.comGoggles4u.comgoggles4u.com
94
39DollarGlasses39DollarGlasses39dollarglasses.com
92
Eyeglasses StoreEyeglasses Storeglassesshop.com
90

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Zenni Optical on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Zenni Optical.

YearHeadline offerDepth
2025Up to 30% off on lenses30%

What teams ask about Black Friday 2025

Answered from our data
Does Zenni Optical offer Black Friday discounts?
Yes — on November 28, 2025, Zenni Optical ran Up to 30% off on lenses.
How deep was Zenni Optical's Black Friday discount?
Zenni Optical's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
What promotional mechanic did Zenni Optical use for Black Friday?
Zenni Optical ran Black Friday 2025 as "Sale: Select Products."
Was Zenni Optical's Black Friday discount sitewide or limited to select items?
Zenni Optical's Black Friday 2025 discount was on select collections.
Is Zenni Optical's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Zenni Optical use for Black Friday?
The channels Zenni Optical's Black Friday offer ran on were not captured.