Does Zappos offer Black Friday discounts?

Yes — on November 28, 2025, Zappos ran Up to 40% OFF.

How deep was Zappos's Black Friday discount?

Zappos's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.

What promotional mechanic did Zappos use for Black Friday?

Zappos ran Black Friday 2025 as "Discount."

Was Zappos's Black Friday discount sitewide or limited to select items?

Zappos's Black Friday 2025 discount was sitewide.

Is Zappos's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Zappos use for Black Friday?

Zappos's Black Friday 2025 offer was eligible on: online, app, in-store.

zappos.com ↗

BF2025

Full profile

All brands on Black Friday

What did Zappos do on Black Friday?

On November 28, 2025, Zappos ran up to 40% off sitewide, via "Discount." Independently captured from zappos.com — not aggregator copy.

The offer on the day

ZAPPOS.COM

Homepage · captured Nov 30, 2025

Up to 40% OFF

40%

Depth on the day

40%

▲ +22.9 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer: Up to 40% OFF
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

4 channels

What Zappos ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Zappos homepage updates

Zappos homepage updates capture

Captured Nov 30, 2025.

Zappos on email

FINAL HOURS: up to 40% OFF

Captured Nov 30, 2025.

Zappos on paid media

Zappos.com

Captured Nov 26, 2025.

Zappos on social

Everyone on your list, covered ✨ For her, for him, for kids. Shop our Black Friday Sale—link in bio.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Zappos's competitive set

Benchmark on the same fields

Zappos’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Zappos

17%

80%

This page

DSW (Designer Shoe Warehouse)dsw.com

www.famousfootwear.comfamousfootwear.com

Open profile →

Foot Lockerfootlocker.com

Shoe Carnivalshoecarnival.com

Rack Room Shoesrackroomshoes.com

Open profile →

Running Warehouserunningwarehouse.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Zappos on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Zappos.

YearHeadline offerDepth

2025Up to 40% OFF40%

What teams ask about Black Friday 2025

Answered from our data

Does Zappos offer Black Friday discounts?: Yes — on November 28, 2025, Zappos ran Up to 40% OFF.
How deep was Zappos's Black Friday discount?: Zappos's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Zappos use for Black Friday?: Zappos ran Black Friday 2025 as "Discount."
Was Zappos's Black Friday discount sitewide or limited to select items?: Zappos's Black Friday 2025 discount was sitewide.
Is Zappos's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Zappos use for Black Friday?: Zappos's Black Friday 2025 offer was eligible on: online, app, in-store.