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Zales
zales.com ↗
BF2025
All brands on Black Friday

What did Zales do on Black Friday?

On November 28, 2025, Zales ran up to 40% off sitewide, via "Discount." Independently captured from zales.com — not aggregator copy.

The offer on the day

ZALES.COM

Homepage · captured Nov 30, 2025

Up to 40% Off

40%

Depth on the day

Depth on the day

40%

▼ -0.5 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
Up to 40% Off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Zales ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Zales homepage updates

Zales homepage updates capture

Captured Nov 30, 2025.

Zales on email

BEST SALE OF THE SEASON... Up to 40% Off* Everything + Up to 50% Off** Cyber Monday Specials

Captured Nov 30, 2025.

Zales on paid media

Tesoros Para Cada Presupuesto

Captured Nov 30, 2025.

Zales on social

Timeless. Iconic. And finally 20% off. Hurry before it's too late! ✨

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Zales's competitive set

Benchmark on the same fields

Zales’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
ZalesZales
40%
60%
4
This page
Helzberg DiamondsHelzberg Diamondshelzberg.com
98
Open profile →
Fred Meyer JewelersFred Meyer Jewelersfredmeyerjewelers.com
92
Brilliant EarthBrilliant Earthbrilliantearth.com
90
Open profile →
James AllenJames Allenjamesallen.com
89
Open profile →
REEDS JewelersREEDS Jewelersreeds.com
88
Open profile →
Rogers and Hollands®Rogers and Hollands®rogersandhollands.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Zales on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Zales.

YearHeadline offerDepth
2025Up to 40% Off40%

What teams ask about Black Friday 2025

Answered from our data
Does Zales offer Black Friday discounts?
Yes — on November 28, 2025, Zales ran Up to 40% Off.
How deep was Zales's Black Friday discount?
Zales's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Zales use for Black Friday?
Zales ran Black Friday 2025 as "Discount."
Was Zales's Black Friday discount sitewide or limited to select items?
Zales's Black Friday 2025 discount was sitewide.
Is Zales's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Zales use for Black Friday?
Zales's Black Friday 2025 offer was eligible on: online, app, in-store.