Yarn’s marketing, tracked daily.
The latest creative Yarn puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Best sellers. Big Discounts. Final hours. ⏰
Nov 9, 2026

Paid media
MetaBlack Friday deals all month long
Nov 5, 2026

Social
InstagramCheck out these progress pictures of Katy’s crocheted sweater vest 🧶 What projects have you made with Granny Squares? Made by: @katrinkles_knitting_jewelry Pattern: Agnes Sweater Vest by @bethanylynne_makes
Nov 9, 2026
What we track on Yarn
ShopVision captures the public marketing we see from Yarn every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Yarn use?
All channelsPaid media is Yarn's most-used channel. Jump to a channel below, or read straight down.
Yarn homepage updates
85 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Yarn on email
206 capturedCadence
~18/ wk
Last 30 days
77
▲ 18%· vs prior 30d

Best sellers. Big Discounts. Final hours. ⏰
Nov 9, 2026

55% off Ella Rae ENDS TONIGHT!
Nov 8, 2026

Debbie Bliss Deals & 55% off Ella Rae 🤩
Nov 7, 2026

Malabrigo is calling with discounts. Answer? 🧶
Nov 6, 2026

LAST CHANCE for Cascade + Valley Yarns Deals ⏰
Nov 5, 2026

Buy 1, get 1 90% OFF: FINAL HOURS ⏰
Nov 4, 2026

Cascade + Valley Yarns, up to 50% off 🍂
Nov 3, 2026

Meet the little projects with lovely details ✨
Nov 2, 2026

One cozy cowl, two favorite colors 🧶
Nov 1, 2026

Last call for Everyday Yarns savings ⏰
Oct 31, 2026

Your weekend cast-on comes with a treat 🎃
Oct 30, 2026

Two yarn offers. One last evening. ⏰
Oct 29, 2026
Yarn on paid media
260 capturedCadence
~2.1/ wk
Last 30 days
9
▼ 25%· vs prior 30d
Top platform
Yarn on sms
21 capturedCadence
~0.5/ wk
Last 30 days
2
▼ 82%· vs prior 30d
Promotional history, record by record
189 records · latest 5 shown184 more offers sit before Nov 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Yarn's competitive set
Benchmark on the same fieldsYarn’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Yarn on social
26 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 143%· vs prior 30d
Top platform
Facebook
Check out these progress pictures of Katy’s crocheted sweater vest 🧶 What projects have you made with Granny Squares? Made by: @katrinkles_knitting_jewelry Pattern: Agnes Sweater Vest by @bethanylynne_makes
Nov 9, 2026 · Instagram
Front to back, wrap, pull through, slide off. Take a close look at the knit stitch, including where to hold the working yarn and how to keep the tail out of the way. Free Knitsicles pattern: https://www.yarn.com/products/paintbox-yarns-knitsicles-pdf #WEBSYarn #Knitting #Knitsicles
Nov 8, 2026 · Facebook
#BagDay2026 #NorthamptonMA #ShopLocalNoho #ExploreNorthampton #PioneerValley #HolidayShopping #ShopSmallSaveBig
Nov 7, 2026 · Instagram
Berroco’s Fall/Winter 2026 line breaks the mold with a fantastic spread of weights, fibers, and price points, making it easy to plan several projects in a single order. What Berroco yarn will become your new go-to? Explore the collection and learn more on the Yarn Diary post titled Berroco Fall/Winter 2026: A Guide to Stratto, Nuvola, Biella, Brina & Merino 401 Chunky on yarn.com.
Nov 6, 2026 · Instagram
Sometimes the smallest detail can make or break a sweater. What’s your favorite way to add details and texture? 🧶 WIP Wednesday! Sadie is working on the Agnes Tee by Marie Lena using the yarn Berroco Biella in the shade Olive. Shop Berroco Biella now at yarn.com.
Nov 4, 2026 · Instagram
Come along and learn with WEBS 🧶 We're thrilled to offer a variety of fiber arts classes online and in-person! Which of these classes are you most interested in taking? Take a look at our in-person classes and come learn with us by clicking the "Learning" tab on the yarn.com website. In-person classes are held at our retail store, located at 75 Service Center Rd. in Northampton, Massachusetts. We hope to see you there!
Nov 2, 2026 · Instagram
Have a skein on us! What will you make? Buy two, get one today through November 2nd.
Oct 30, 2026 · Facebook
This is probably the biggest package I’ve ever received! 📦 Can’t wait to get started 🧶🤗 #yarn #yarntok #yarnhaul #knitting #makersgonnamake
Oct 29, 2026 · Instagram
From workhorse 220 Superwash to soft Cherub Sock, stock up on the yarns knitters trust. Shop Cascade up to 50% OFF: https://www.yarn.com/collections/knitting-crochet-sale-yarn
Oct 27, 2026 · Facebook
Hip, hip, hooray! Today, we celebrate Malabrigo Day! If you’ve used Malabrigo yarn, you know it well and love it too. Malabrigo is a worldwide favorite among fiber enthusiasts! It’s known for its commitment to high-quality natural fibers and breathtaking, hand-dyed color palette. Each skein is an individual work of art! If you’ve never used Malabrigo yarn, it’s worth the celebration. Learn more and shop Malabrigo yarn now: https://www.yarn.com/collections/malabrigo-yarn
Oct 24, 2026 · Facebook
A sweater for yours toes? Why yes! Happy Socktober 🧦
Oct 2, 2026 · Facebook
The temps are dropping and we’re ready to pull out all of our sweaters! Get started on the next sweater of your dreams this autumn. Explore yarn, patterns, and more at yarn.com. 🧶: Valley Yarn
Sep 23, 2026 · Instagram