Yarn’s marketing, tracked daily.
The latest creative Yarn puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 10, 2026
Email
Custom Yarn Packs ⏳FINAL HOURS
Sep 10, 2026

Paid media
MetaSuper-Chunky Yarn, Cozy Payoff
Sep 4, 2026

Social
InstagramBe part of the fun at the WEBS Fall Knitting Retreat on the beautiful campus of UMass Amherst. Enjoy classes with Xandy Peters, Kate Atherley, Beth Brown-Reinsel, Nina Machlin-Dayton and more! All meals are included as well as fun late-night lounge time with some of your favorite yarn companies, and an exclusive WEBS shopping night. Learn more and register today. Don't wait! Registration is open through September 10th. Register now.
Sep 4, 2026
What we track on Yarn
ShopVision captures the public marketing we see from Yarn every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Yarn use?
All channelsPaid media is Yarn's most-used channel. Jump to a channel below, or read straight down.
Yarn homepage updates
84 capturedCadence
~6.5/ wk
Last 30 days
28
—· vs prior 30d
Yarn on email
198 capturedCadence
~16/ wk
Last 30 days
69
▲ 19%· vs prior 30d

Custom Yarn Packs ⏳FINAL HOURS
Sep 10, 2026

30% off Hayfield Bonus DK ends midnight ⌛
Sep 9, 2026

Mix & Match yarns for 30% off 🤩
Sep 8, 2026

💎 Deals on Luxury Hand-dyes END TONIGHT!
Sep 7, 2026

💎Luxury Hand-dyes on sale!
Sep 6, 2026

Yarn deals straight to your inbox 💌
Sep 5, 2026

50% off Debbie Bliss ENDS TONIGHT!
Sep 4, 2026

Join in the Pumpkin Spice Blanket CAL 🎃🍂
Sep 3, 2026

Half-Priced Yarns with HOURS left ⏳
Sep 2, 2026

Cascade & Plymouth: Up to 50% Off 💸
Sep 1, 2026

Closeouts are calling!
Aug 31, 2026

Fall Sweaters: Up to 50% Off!
Aug 30, 2026
Yarn on paid media
371 capturedCadence
~0.7/ wk
Last 30 days
3
Top platform
Yarn on sms
8 capturedCadence
~1.9/ wk
Last 30 days
8
New· vs prior 30d
Promotional history, record by record
976 records · latest 5 shown971 more offers sit before Sep 10, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Yarn's competitive set
Benchmark on the same fieldsYarn’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Yarn on social
17 capturedCadence
~0.5/ wk
Last 30 days
2
▼ 67%· vs prior 30d
Top platform
Facebook
Be part of the fun at the WEBS Fall Knitting Retreat on the beautiful campus of UMass Amherst. Enjoy classes with Xandy Peters, Kate Atherley, Beth Brown-Reinsel, Nina Machlin-Dayton and more! All meals are included as well as fun late-night lounge time with some of your favorite yarn companies, and an exclusive WEBS shopping night. Learn more and register today. Don't wait! Registration is open through September 10th. Register now.
Sep 4, 2026 · Instagram
Is learning something new on your summer to-do list? This year, some of our team members have been experimenting with sewing their handwoven fabrics! If you're a 4-shaft weaver looking for an engaging project, the Bless Your Sol tote is the perfect way to play with color & construction! All you'll need to do is warp and weave the fabric in 3/2 cotton, and follow the easy instructions (with tips & tricks for handling handwoven fabric!), and then stitch the bag together on a sewing machine. For any leftover fabric, there are instructions for making a little zippered pouch to tuck inside! Featured weaving draft: Valley Yarns Bless Your Sol Tote Bag - download your copy today >> https://tinyurl.com/53csf7h4
Jul 26, 2026 · Instagram
Berroco Stratto's cotton/Merino blend is a dream to knit up, and the Coloma Cardigan is its perfect background. This oversized boyfriend cardigan is a lovely extra layer for cooler summer nights & early autumn, and since Stratto is bulky & worked on larger needles, this effortless sweater will knit up extra quick! Featured design: Coloma Cardigan from Berroco. Download your copy right here >> https://tinyurl.com/2xwtcdy4
Jul 24, 2026 · Facebook
What're you wearing to Rhinebeck this year? Our Northeastern weather can be a bit unpredictable in October, but one thing's for sure: you can never go wrong with a wool blend sweater! We love the Barre Sweater from Tahki Yarns for its twisting cables and classic shape that looks great on everyone. Its name is inspired by the Green Mountain State, but we think it'll do just fine in Dutchess County! 🧶🐑 Featured design: Barre Sweater - originally knit in now discontinued Tahki Yarns Vermont, Valley Yarns Becket would be a lovely substitute! Rhinebeck sweater | WEBS Yarn | Rhinebeck | Knitting Pattern | Knitters of Instagram
Jul 21, 2026 · Instagram
This week, we're revisiting the stunning Frida Baby Cardigan! Can you believe this stunner is already 10 years old?!?? 🤯🧶First published in 2016, this baby cardigan is a sized-down version of our Fiona sweater! It's knit in Valley Yarns Superwash DK, a machine-washable Merino yarn, making it the perfect gift for an autumn baby, with sizing up to 24 months. Frida's classic raglan shaping and cable details will never go out of style! Have you knit this pattern yet?
Jul 16, 2026 · Instagram
Finally - a rocket pop that won't melt during this New England heat wave! We love the Knitsicles pattern by Amanda Berry for it's classic line up of sweet treats you can enjoy year round! 🍦🍨Grab some DK weight scraps (our sample is knit in Paintbox Yarns Simply DK in some festive Fourth shades!), and download the FREE pattern on yarn.com! Don't forget, our retail store is closed on Saturday, July 4th for the holiday!
Jul 3, 2026 · Instagram
Brand new crocheters, this is for you! What's the difference between these three basic crochet stitches? The yarn overs! You can create a simple stitch pattern by combining single, double, and treble crochet stitches in one row, or add height by alternating rows of singles, doubles, and trebles. To make 1 single crochet stitch, insert your hook under the stitch, pull up a loop of yarn, yarn over, and pull through both loops on your hook To make a double crochet, YO once, insert your hook under the stitch pulling up a loop (3 loops on your hook), YO and pull through 2 loops, YO and pull through 2 loops again! To make a treble crochet (aka a triple), YO twice, insert your hook under the stitch and pull up (4 loops on your hook), YO and pull through 2 stitches 3 times! Take a look at our flat crochet swatch and watch us fill it in with some simple stitches.
Jul 1, 2026 · Facebook
Did you drop a stitch in your stockinette? 😱 We usually fix it by laddering up! First, find your dropped stitch. You can keep it in place with a locking stitch marker so it doesn't drop further down the row or round you're currently knitting. If you place your work flat, wrong side down, you'll see the long strands of slack yarn - those are your ladder rungs. Insert a crochet hook (we like one either the same size as your working needle, or a size or two smaller), through the front of your stitch and pull each ladder rung through the loop until you reach your working row! 🧶 Did you know that you can take classes online or in person at our Northampton, MA store? Visit the Learning Center at yarn.com to check out knitting, crochet, spinning and weaving classes for all levels! #learntoknit #knitting #knittingtutorial #knittingforbeginners
Jun 22, 2026 · Facebook
Brand new from Debbie Bliss!🍁🧶The ultra lightweight Miana Fair Isle Tank Top is the perfect summer project to prep your autumn wardrobe! Worked in the round, this colorwork vest is a lovely layering piece you could finish by Labor Day! With its gorgeous palette of Debbie Bliss Baby Cashmerino, this wear-with-anything design is easier than it looks - perfect for adventurous colorwork beginners or intermediate knitters! Featured pattern: Debbie Bliss Miana Fair Isle Tank Top
Jun 15, 2026 · Instagram