Yankee Candle’s marketing, tracked daily.
The latest creative Yankee Candle puts in front of shoppers — homepage, email, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Fill Your Cart 🛒 with $20, $50, & $110 off!
Sep 25, 2026

Social
Instagram🎃 HALLOWEEN HOME MAKEOVER GIVEAWAY 🎃 Whether you’re decorating for spooky season or creating a cozy fall atmosphere, @mudpiegift and @yankeecandle are teaming up to give away the ultimate home décor pieces for a festive Halloween home makeover. 1 winner will receive: From @mudpiegift 👻 1 Pink Jack-O-Lantern Mini Treat Bucket 👻 1 Ghost & 1 Jack-O-Lantern Terracotta Pillar Holder 👻1 Woven Ghost Sitter Set 👻 1 Jack-O-Lantern Dangle Leg Towel From @yankeecandle 💗 1 Pink Pumpkin Large Tumbler Candle 💗 1 Pink Pumpkin 3-Wick Candle 💗 1 Pink Pumpkin Small Tumbler Candle How to Enter: 👻 Follow @mudpiegift and @yankeecandle 💗 Like this post 🎃 Tag a friend you are excited to celebrate spooky season with ❤️ Bonus entry - share the post in stories and tag @mudpiegift and @yankeecandle No purchase necessary. Open only to legal residents of the contiguous United States and the District of Columbia who are 18 years of age or older. The Mud Pie x Yankee Candle Halloween Home Makeover Giveaway begins Wednesday, September 23, 2026 at 12:01 a.m. EDT and ends Sunday, September 27, 2026 at 11:59 p.m. EDT (“Promotion Period”). To enter, follow @mudpiegift and @yankeecandle on Instagram, like the official giveaway post, and tag another Instagram user in the comments. Each comment with one tagged account counts as one (1) entry. Share the giveaway post to your Instagram Story and tag both brands to receive one (1) bonus entry. No limit on comment entries during the Promotion Period. One (1) winner will be randomly selected on or about Monday, September 28, 2026. One winner will receive one (1) Mud Pie prize package (Approximate Retail Value: $120.00) and one (1) Yankee Candle prize package (Approximate Retail Value: $74.97). Void where prohibited. Not sponsored by Meta or Instagram. See full official sweepstakes rules at https://www.mudpie.com/giveaway.
Sep 23, 2026
What we track on Yankee Candle
ShopVision captures the public marketing we see from Yankee Candle every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocialSMS
- Dataset
- Live
Which channels does Yankee Candle use?
All channelsHomepage is Yankee Candle's most-used channel. Jump to a channel below, or read straight down.
Yankee Candle homepage updates
261 capturedCadence
~20/ wk
Last 30 days
87
▼ 3%· vs prior 30d
Yankee Candle on email
128 capturedCadence
~10/ wk
Last 30 days
44
—· vs prior 30d

Fill Your Cart 🛒 with $20, $50, & $110 off!
Sep 25, 2026

Weekend Steals $20, $50, $110 Off
Sep 24, 2026

🍂 50% off Fall Ends Today
Sep 23, 2026

First Day of Fall Haul 🍁 50% Off!
Sep 22, 2026

Sale Extended 🎉 B2G2 & B3G3 Free
Sep 21, 2026

⏱️ Time's Running Out for B2G2 & B3G3 Free!
Sep 20, 2026

🏃♀️ Grab B2G2 & B3G3 Free Lg Candles!
Sep 19, 2026

End of Season Stock Up: Up to 3 Candles FREE!
Sep 18, 2026

September Scent Event Starts Now 🏁 B2G2 or B3G3 Free!
Sep 17, 2026

Run, Don’t Walk 🐶 for 6/$24 ScentPlugs
Sep 16, 2026

♍ Virgo Szn Picks: 6/$24 ScentPlugs
Sep 15, 2026

FALL FLASH ⚡ $14.95 Fall & Halloween Lg Candles
Sep 14, 2026
Yankee Candle on sms
13 capturedCadence
~1.2/ wk
Last 30 days
5
▼ 17%· vs prior 30d
Promotional history, record by record
715 records · latest 5 shown710 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Yankee Candle's competitive set
Benchmark on the same fieldsYankee Candle’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Yankee Candle on social
37 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 50%· vs prior 30d
Top platform
Instagram
🎃 HALLOWEEN HOME MAKEOVER GIVEAWAY 🎃 Whether you’re decorating for spooky season or creating a cozy fall atmosphere, @mudpiegift and @yankeecandle are teaming up to give away the ultimate home décor pieces for a festive Halloween home makeover. 1 winner will receive: From @mudpiegift 👻 1 Pink Jack-O-Lantern Mini Treat Bucket 👻 1 Ghost & 1 Jack-O-Lantern Terracotta Pillar Holder 👻1 Woven Ghost Sitter Set 👻 1 Jack-O-Lantern Dangle Leg Towel From @yankeecandle 💗 1 Pink Pumpkin Large Tumbler Candle 💗 1 Pink Pumpkin 3-Wick Candle 💗 1 Pink Pumpkin Small Tumbler Candle How to Enter: 👻 Follow @mudpiegift and @yankeecandle 💗 Like this post 🎃 Tag a friend you are excited to celebrate spooky season with ❤️ Bonus entry - share the post in stories and tag @mudpiegift and @yankeecandle No purchase necessary. Open only to legal residents of the contiguous United States and the District of Columbia who are 18 years of age or older. The Mud Pie x Yankee Candle Halloween Home Makeover Giveaway begins Wednesday, September 23, 2026 at 12:01 a.m. EDT and ends Sunday, September 27, 2026 at 11:59 p.m. EDT (“Promotion Period”). To enter, follow @mudpiegift and @yankeecandle on Instagram, like the official giveaway post, and tag another Instagram user in the comments. Each comment with one tagged account counts as one (1) entry. Share the giveaway post to your Instagram Story and tag both brands to receive one (1) bonus entry. No limit on comment entries during the Promotion Period. One (1) winner will be randomly selected on or about Monday, September 28, 2026. One winner will receive one (1) Mud Pie prize package (Approximate Retail Value: $120.00) and one (1) Yankee Candle prize package (Approximate Retail Value: $74.97). Void where prohibited. Not sponsored by Meta or Instagram. See full official sweepstakes rules at https://www.mudpie.com/giveaway.
Sep 23, 2026 · Instagram
🍂 Happy Official First Day of Fall! 🍂 The sweaters are out, the air is crisp, and cozy season has officially arrived. 🤎 #WeHaveaScentforThat
Sep 22, 2026 · Instagram
Something wicked just dropped… 🦇✨ This frightfully fun Halloween Scenterpiece® Warmer is now available online only. Summon yours before it disappears! 🎃🕯️
Sep 17, 2026 · Instagram
Custom-made for all of life's special moments. Add a photo and message to any candle online or in-store. #NationalGrandparentsDay
Sep 13, 2026 · Instagram
NEW Reed Diffusers 💖 Enjoy up to 8 weeks of flameless, room-filling fragrance in bestselling scents. Available in stores + online.
Sep 10, 2026 · Instagram
Legal disclaimer: no matter how delicious our new sweet & spicy fall scents smell, you can’t actually eat them.
Sep 8, 2026 · Instagram
🍂 Meet the Fall Favorites collection: a scent scrapbook of your most cherished fall traditions. What’s your favorite autumn activity? ⬇️
Sep 1, 2026 · Instagram
When your camera roll is 90% dog pics, may as well put one on a candle 🐶. #NationalDogDay
Aug 26, 2026 · Instagram
#ad Bringing the feeling of a fresh summer morning indoors 🍋 The new @yankeecandle Lemon scent makes my home feel warm, inviting, and effortlessly fresh. The perfect candle for slow mornings, open windows, and cozy moments at home. ✨ #yankeecandlepartner
Aug 24, 2026 · Instagram
#ad #YankeeCandlePartner After being on the go so much lately, a slow summer evening at home was exactly what I needed🌙🕯️ @yankeecandle’s Midsummer’s Night has notes of woody citrus, sage, and cedarwood, making it the perfect scent for winding down after a day at the office.
Aug 20, 2026 · Instagram
#ad officially in my halloween era🎃 the new Trick or Treat & Pumpkin Pie Pop candles from @yankeecandle are the perfect way to set the mood🕯️and the New Bonebury Lane collection is the cutest finishing touch👻 #YankeeCandleAmbassador #halloween #movienight
Aug 12, 2026 · Instagram
The perfect pairing 📚✨. Celebrate #NationalBookLoversDay with a cozy new fragrance and the latest read from @reesesbookclub.
Aug 9, 2026 · Instagram