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Wolverine
wolverine.com ↗
BF2025
All brands on Black Friday

What did Wolverine do on Black Friday?

On November 28, 2025, Wolverine ran up to 30% off sitewide, via "Discount." Independently captured from wolverine.com — not aggregator copy.

The offer on the day

WOLVERINE.COM

Homepage · captured Nov 30, 2025

30% OFF

30%

Depth on the day

Depth on the day

30%

▲ +10.1 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
30% OFF
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Wolverine ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Wolverine homepage updates

Wolverine homepage updates capture

Captured Nov 30, 2025.

Wolverine on email

50% OFF Waitin’ On Ya.

Captured Nov 30, 2025.

Wolverine on paid media

Wolverine on paid media capture

Captured Nov 29, 2025.

Wolverine on social

“Ain’t never seen a sunset prettier.” – T.L. #Landman Season 2 now streaming on @paramountplus #WolverinexLandman #WolverineBoots #LandmanPPlus #ParamountPlus

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Wolverine's competitive set

Benchmark on the same fields

Wolverine’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
WolverineWolverine
20%
50%
4
This page
Timberland®Timberland®timberland.com
98
Open profile →
Red Wing ShoesRed Wing Shoesredwingshoes.com
92
Open profile →
KEEN FootwearKEEN Footwearkeenfootwear.com
90
Open profile →
CarharttCarharttcarhartt.com
88
Open profile →
Carolina ShoeCarolina Shoecarolinashoe.com
85
DannerDannerdanner.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Wolverine on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Wolverine.

YearHeadline offerDepth
202530% OFF30%

What teams ask about Black Friday 2025

Answered from our data
Does Wolverine offer Black Friday discounts?
Yes — on November 28, 2025, Wolverine ran 30% OFF.
How deep was Wolverine's Black Friday discount?
Wolverine's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did Wolverine use for Black Friday?
Wolverine ran Black Friday 2025 as "Discount."
Was Wolverine's Black Friday discount sitewide or limited to select items?
Wolverine's Black Friday 2025 discount was sitewide.
Is Wolverine's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Wolverine use for Black Friday?
Wolverine's Black Friday 2025 offer was eligible on: online, in-store, app.