What did Wine Enthusiast do on Black Friday?
On November 28, 2025, Wine Enthusiast ran up to 85% off sitewide, via "Discount." Independently captured from wineenthusiast.com — not aggregator copy.
The offer on the day
WINEENTHUSIAST.COM
Homepage · captured Nov 30, 2025
Up to 85%
85%
Depth on the day
Depth on the day
85%
▲ +59.6 pts · vs its active-promo avg
Vs discounters
+41 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 85%
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Wine Enthusiast ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Wine Enthusiast homepage updates
Wine Enthusiast homepage updates capture
Captured Nov 30, 2025.
Wine Enthusiast on paid media
40 Years Of Value & Expertise
Captured Nov 28, 2025.
Wine Enthusiast on social
It IS a gym... a gym for your palate! 💪 Looking to construct a wine cellar in your home or business? Get a free design consultation at the link in our bio. #wineenthusiast #winecellar #winetok #winecollection
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Wine Enthusiast's competitive set
Benchmark on the same fieldsWine Enthusiast’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Vinotempvinotemp.com
Wine Racks Americawineracksamerica.com
IWA Wine Accessoriesiwawine.com
Custom Wine Cellarsvintagecellars.com
Newairnewair.com
Wine Cellar HQwinecellarhq.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Wine Enthusiast on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Wine Enthusiast.
What teams ask about Black Friday 2025
Answered from our data- Does Wine Enthusiast offer Black Friday discounts?
- Yes — on November 28, 2025, Wine Enthusiast ran Up to 85%.
- How deep was Wine Enthusiast's Black Friday discount?
- Wine Enthusiast's peak Black Friday 2025 discount was 85%. — 41 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Wine Enthusiast use for Black Friday?
- Wine Enthusiast ran Black Friday 2025 as "Discount."
- Was Wine Enthusiast's Black Friday discount sitewide or limited to select items?
- Wine Enthusiast's Black Friday 2025 discount was sitewide.
- Is Wine Enthusiast's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Wine Enthusiast use for Black Friday?
- Wine Enthusiast's Black Friday 2025 offer was eligible on: online.