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Wilton’s marketing, tracked daily.

The latest creative Wilton puts in front of shoppers — homepage, email and social — captured on the day each one changed.

What we track on Wilton

ShopVision captures the public marketing we see from Wilton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
3 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 11, 2026.
Data types
HomepageEmailSocial
Dataset
Live

Which channels does Wilton use?

All channels

Social is Wilton's most-used channel. Jump to a channel below, or read straight down.

Wilton homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

30

· vs prior 30d

Wilton on email

14 captured

Cadence

~1.4/ wk

Last 30 days

6

Wilton on social

138 captured

Cadence

~11/ wk

Last 30 days

48

▼ 16%· vs prior 30d

Top platform

Instagram

Wilton's competitive set

Benchmark on the same fields

Wilton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
WiltonWilton
25%
25%
3
This page
Global Sugar ArtGlobal Sugar Artglobalsugarart.com
98
NY CakeNY Cakenycake.com
95
Country Kitchen Sweetart IncCountry Kitchen Sweetart Inccountrykitchensa.com
92
Confectionery HouseConfectionery Houseconfectioneryhouse.com
88
Sweets & Treats™Sweets & Treats™shopsweetsandtreats.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.