Wilton’s marketing, tracked daily.
The latest creative Wilton puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Paid media
MetaMaking a Batch, Checking it Twice 🧁😉
Nov 6, 2026

Social
TiktokSave this idea for an easy holiday centerpiece DIY 📌 It's full of cozy cookies that you can easily create with store-bought baked goods you ✨glow up✨ at home! 🤍 Coconut Caramel Fudge Cookies: Melt White Candy Melts according to package instructions, dip the tops of the cookies into the melts, and wiggle the cookie to shake off the excess. Flip the cookie right side up and tap onto the parchment paper to help the candy settle then immediately sprinkle white nonpareils and snowflake sprinkles before the candy set. 💚 Sugar Cookies: Melt Green Candy Melts in and place into a candy piping bag with the tip snipped off and drizzle lines back and forth across cookies then immediately top with sprinkles (pro tip: work in batches of 3 so the Candy Melts don't set before the sprinkles can attach). ❤️ Wafer Cookies: Cut the cookies into 3 pieces each, two squares, and one rectangle and place on a piece of parchment. Use Green Candy Melts in a piping bag to pipe a criss cross across the wafer cookie and then pipe a bow shape with two loops and two tails. 🤎 Cream Puffs: Set aside 10 cream puffs for later to be dusted with powdered sugar. Dip 20 (working with 3 at a time) cream puffs in Green Candy Melts and shake gently to allow excess to drip off. Sprinkle Green Sanding Sugar on the tops as you go before the melts harden and set. Using a sifter, dust the 10 set aside cream puffs with powdered sugar. Assemble into a wreath shape on a round cutting board, arrange the sugar cookies, coconut fudge caramel cookies and cream puffs in a ring, adjusting and layering as you go for balance. Add on the wafer cookie presents, mini candy canes, and cranberries on the top. For the finishing touch, place a bow on top! 🎀 Created for Wilton by @The White Whisk 🤍✨ #WiltonCakes #BakingTok #ChristmasCookies
Nov 9, 2026
What we track on Wilton
ShopVision captures the public marketing we see from Wilton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Wilton use?
All channelsSocial is Wilton's most-used channel. Jump to a channel below, or read straight down.
Wilton homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Wilton on email
17 capturedCadence
~1.6/ wk
Last 30 days
7

Welcome to Wilton 🎂 Let’s Get Baking!
Oct 27, 2026

🧁 Meet Your New Fall Baking Favorites 🧡
Oct 24, 2026

🎃 50+ Ways to Make Halloween Sweeter 🧁
Oct 15, 2026

🎃 50+ Ways to Make Halloween Sweeter 🧁
Oct 11, 2026

🎃 50+ Ways to Make Halloween Sweeter 🧁
Oct 8, 2026

Ready to Start Your Baking Journey? 🍰
Oct 3, 2026

Welcome to Wilton 🎂 Let’s Get Baking!
Oct 1, 2026

🎥 Join Chef Stephanie Live + Wilton Fall Bakeware Deals 🍂
Sep 30, 2026

🏈 Make These Meatball Bites for Game Day
Sep 5, 2026
Wilton on paid media
54 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 25%· vs prior 30d
Top platform
Meta
Wilton's competitive set
Benchmark on the same fieldsWilton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Wilton on social
191 capturedCadence
~25/ wk
Last 30 days
109
Top platform
Instagram
Save this idea for an easy holiday centerpiece DIY 📌 It's full of cozy cookies that you can easily create with store-bought baked goods you ✨glow up✨ at home! 🤍 Coconut Caramel Fudge Cookies: Melt White Candy Melts according to package instructions, dip the tops of the cookies into the melts, and wiggle the cookie to shake off the excess. Flip the cookie right side up and tap onto the parchment paper to help the candy settle then immediately sprinkle white nonpareils and snowflake sprinkles before the candy set. 💚 Sugar Cookies: Melt Green Candy Melts in and place into a candy piping bag with the tip snipped off and drizzle lines back and forth across cookies then immediately top with sprinkles (pro tip: work in batches of 3 so the Candy Melts don't set before the sprinkles can attach). ❤️ Wafer Cookies: Cut the cookies into 3 pieces each, two squares, and one rectangle and place on a piece of parchment. Use Green Candy Melts in a piping bag to pipe a criss cross across the wafer cookie and then pipe a bow shape with two loops and two tails. 🤎 Cream Puffs: Set aside 10 cream puffs for later to be dusted with powdered sugar. Dip 20 (working with 3 at a time) cream puffs in Green Candy Melts and shake gently to allow excess to drip off. Sprinkle Green Sanding Sugar on the tops as you go before the melts harden and set. Using a sifter, dust the 10 set aside cream puffs with powdered sugar. Assemble into a wreath shape on a round cutting board, arrange the sugar cookies, coconut fudge caramel cookies and cream puffs in a ring, adjusting and layering as you go for balance. Add on the wafer cookie presents, mini candy canes, and cranberries on the top. For the finishing touch, place a bow on top! 🎀 Created for Wilton by @The White Whisk 🤍✨ #WiltonCakes #BakingTok #ChristmasCookies
Nov 9, 2026 · Tiktok
Found: The perfect winter break activity for the kiddos! ☃️ Give your 8–12-year-old a fun winter break baking camp filled with hands-on decorating. Kids will measure, mix, and bake a 12” cookie cake, decorate snowman-themed cupcakes, practice piping techniques, and bring home festive treats they’ll be proud to show off.🍪✨ 📅 Monday, December 28 from 10:00 AM–3:00 PM 📍 Wilton Sweet Studio @ 535 E Diehl Road, Naperville, IL ➡️ Seats are limited, sign up now: https://bit.ly/4ffN1qh
Nov 8, 2026 · Facebook
Save this idea for an easy holiday centerpiece DIY (you can easily create it with store-bought cookies and jazz them up at home). Coconut caramel fudge cookies, creamy puff pastries, Christmas sprinkles, and Green Wilton Candy Melts all make a deliciously easy way to impress your guests. Get the recipe: https://bit.ly/GroceryGlowUpWreath 💚🍪❤️
Nov 7, 2026 · Facebook
These cute cupcakes will get you in the holiday spirit ASAP, no AI involved! 🥰🍪✨ Mash up your favorite cupcakes with gingerbread cookie house for an extra decadent treat. Caked By Rach shows you how to decorate a show-stopping cupcake. Here's how decorate a delicious gingerbread cupcake house: 💚Whip up your favorite cupcakes and gingerbread cookie dough recipe - for each cupcake, bake one large round gingerbread cookie and two small square cookies ❤️Add a thin layer of white buttercream to each round cookie and cover with Wilton White Sanding Sugar 🤎Color 2 batches of buttercream (one red and one green) and use piping tip 10 to alternate dots onto the square cookies 💚 Pull your dots down using a piping tip or offset spatula to create a roof effect then place cookies the fridge until needed ❤️Use tip 32 to pipe trees onto the top of the round cookies, place a cupcake onto the cookie, and pipe a swirl of white buttercream using tip 1M 🤎Add two square cookies for the roof then use tip 12 to pipe a line of white buttercream down the center of the roof ❤️Decorate with a Mini Gingerbread Man Icing Decoration, add more trees, and dust with powdered sugar ❄️ Happy Holiday Baking! ✨
Nov 6, 2026 · Facebook
POV you just found the perfect Thanksgiving dessert! @Ramona Cruz-Peters mixes warm notes of almond with creamy white chocolate and chewy cranberries (baked in a Wilton Mini Muffin Pan) for a festive flavor in every bite. ❤️✨ They're great for cookie exchanges too! Ingredients: 1 cup all-purpose flour 1/2 cup white sugar 1 teaspoon baking powder 1/4 teaspoon salt 1/2 cup unsalted butter, melted 1 large egg, beaten 1/2 tablespoon orange zest 1/4 teaspoon almond extract 1/4 teaspoon vanilla extract 1/4 cup sweetened dried cranberries, plus 2 more tablespoons for topping 1/4 cup white chocolate chips Instructions: ❤️ Preheat oven to 325°F, spray mini muffin cups with nonstick cooking spray. ❤️ Combine flour, sugar, baking powder, and salt together in a large bowl ❤️Mix together butter, egg, orange zest, almond extract, and vanilla extract in a separate bowl until well combined ❤️ Add the wet ingredients to the bowl with the dry ingredients and stir until well mixed then mix in 1/4 cup of the cranberries and the white chocolate chips ❤️ Divide the batter into the prepared mini muffin cups, filling them 3/4 of the way full; Tap/jiggle the pan to allow the batter to settle into the cups ❤️Sprinkle the remaining 2 tablespoons of cranberries evenly over the tops, pressing gently into the batter then et the batter sit in the cups for 10 minutes before baking. ❤️ Bake in the preheated oven for 11-13 minutes, or until edges are golden and centers are set ❤️Remove from the pan to a wire rack immediately and allow to cool completely #WiltonCakes #CookieExchange #BakingTok
Nov 5, 2026 · Tiktok
What are you most excited to bake this holiday season? 🎅🍪🎄 Discover Christmas recipes, easy holiday baking tips, and festive cookie decorating ideas to make your next cookie exchange extra special at https://bit.ly/WiltonCozyCookies And stay tuned over the next two months as we share new and classic favorites on all our social channels 🎁✨
Nov 4, 2026 · Facebook
Interrupting your feed to bring you this perfect for November Sweet Potato Cake with Marshmallow Frosting 🍠🍰
Nov 3, 2026 · Facebook
Looking for a sweet treat to use up some of that “leftover” Halloween candy?❤️🍫 It’s not too late to trick-or-treat yourself with this yummy, from-scratch raspberry cookie bar recipe whipped up for Wilton by @FabEveryday. Link in bio🔗 for recipe! #WiltonCakes #FromScratch
Nov 2, 2026 · Instagram
Happy November! It's pie season! 🥧 What's your favorite pie to have a thanksgiving? 🎃 Traditional pumpkin? 🍏 Apple crumble or lattice top? 🥔 Pecan or sweet potato 🥧 Something unique?
Nov 1, 2026 · Facebook
Too cute to spook… too delicious to share! 👻🧁🎃 Pink brains, cheeky pumpkins, wide-eyed monsters, mummies, and Oreo bats—so much spooky sweetness leaving my kitchen! 🦇👀💚 Thank you for making Dessert First part of your Halloween fun! 🧡🫶🏻 🎃👻 Trick or Treat! 🍬🕷️ Happy Halloween! 🧡🖤 Wishing everyone a spooktacular night filled with sweet treats, spooky fun, cute costumes, and magical memories! 🧙♀️🍭🦇 Host: @nerikitchen84 #CWNTrickOrTreatHappyHalloween #CWNCollab #CookCreateConnectCollabWithNeri #HalloweenCupcakes #SpookySweets
Oct 31, 2026 · Instagram
An easy, spooky way to whip up a spooktacular sweet treat for Halloween weekend: buttercream ghosts! 👻✨ They’re perfect for brownies or cakes. Here’s how to decorate your ghostly brownies: 🍫 Bake up your favorite brownie recipe in the Wilton Silver 8x8 Square Pan - it’s super non-stick and made without PFAS forever chemicals so it’s easy to clean AND better for you and the environment 🍫 If desired: once cool, create a ganache by mixing 1 cup melted Black Candy Melts with 1/4 warm, heavy cream - or frost with chocolate frosting or skip this step and go straight to the ghosts 🍫Use a round piping tip, like #12 to add evenly spaced dollops of white buttercream, then gently push in and pull down, releasing pressure as you go, with a large 11” straight spatula; add a second row of dollops slightly below and between the 1st row and repeat 🍫 Add a 3rd row and switch to a small 9” angled spatula for making your ghost bodies, continue repeating rows until you reach the bottom 🍫 Add ghost eyes with piped with a small round tip (like #5) and black buttercream Happy Halloween 👻 #WiltonCakes #CakeDecorating
Oct 30, 2026 · Instagram
We love celebrations of all kinds, but especially those that come with a chance to be creative and gather together - like Halloween! Here are some photos from our Naperville office holiday celebration 🎃 Did you notice our research and development team member who dressed up like the roller skating cake decorator from our Wonderful World of Wilton Ad?! 🤩 #LifeAtWilton
Oct 29, 2026 · Linkedin