Wilton’s marketing, tracked daily.
The latest creative Wilton puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Wilton
ShopVision captures the public marketing we see from Wilton every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 11, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Wilton use?
All channelsSocial is Wilton's most-used channel. Jump to a channel below, or read straight down.
Wilton homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Wilton on email
14 capturedCadence
~1.4/ wk
Last 30 days
6

🏈 Make These Meatball Bites for Game Day
Sep 5, 2026

Ready to Start Your Baking Journey? 🍰
Sep 3, 2026

Welcome to Wilton 🎂 Let’s Get Baking!
Sep 1, 2026

🍎 Fall baking starts here 🍂
Aug 29, 2026

Ready to Start Your Baking Journey? 🍰
Aug 19, 2026

Welcome to Wilton 🎂 Let’s Get Baking!
Aug 17, 2026

🍪 A sweet start to the school year ✏️
Aug 8, 2026

⚽ Flavor as Big as Your Fandom 🧁
Jul 18, 2026
Wilton's competitive set
Benchmark on the same fieldsWilton’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Wilton on social
138 capturedCadence
~11/ wk
Last 30 days
48
▼ 16%· vs prior 30d
Top platform
Instagram
😻🎃✨Pusheen Halloween: sourdough edition. The ink was made with rice flour, AP flour, water and @wiltoncakes gel food colouring! #sourdough #bread #halloween #cats #cutehalloween
Sep 11, 2026 · Instagram
Save this recipe for when you're ready 🍂fall🍂 in love with baking! Created for Wilton by @Sasha Nary with just the right amount of pumpkin spice 🎃 Ingredients: 400 g all-purpose flour 3 tsp baking powder 1/5 tsp pumpkin pie spice 1tsp. salt 113 g unsalted butter melted, cooled 110 g vegetable oil 270 g granulated sugar 245 g light-brown sugar, packed 250 g pumpkin puree 3 large eggs, room temperature Icing Ingredients: 56 g cream cheese, softened 56 g unsalted butter, softened 56 g pumpkin puree, canned or fresh 1/2 tsp ground cinnamon 65 g powdered sugar Decorations: Candy Melts Bumble Bee Icing Decorations Chocolate Jimmies Sprinkles Donut Holes Mini Pretzel Sticks 🤎Preheat oven to 325F 🤎 In a medium bowl, sift and whisk together flour, pumpkin pie spice, baking powder, and salt 🤎In a separate bowl, whisk together the sugars, melted butter, oil, pumpkin puree, and eggs, then add dry ingredients to the wet and mix them until combined 🤎 Fill pan and bake on the middle rack for 35-45 minutes until a toothpick inserted into the center comes out clean 🤎 Cool in the pan on a wire rack upside down; remove pan once it’s at room temperature 🤎 Make icing: Whip cream cheese and butter in a stand mixer fitted with the paddle attachment, reduce the mixer's speed to low and add pumpkin puree, cinnamon, and powdered sugar, then mix until combined and spread over the warm cake 🤎 Make leaves: Melt Candy Melts colors separately; spread each color side by side over on parchment paper and set aside and let harden 10-15 minutes then cut the candy leaves using a small leaf cutter 🤎 Make Acorns: Dip ⅓ of donut hole into the melted Light Cocoa Candy Melts; add the Chocolate Jimmy Sprinkles and mini pretzel stick 🤎 Arrange the candy leaves, acorns, and a Bumble Bee Icing Decorations as desired #WiltonCakes #CandyMelts #BakingTok
Sep 10, 2026 · Tiktok
Are you ready for football season? Feed your game day crowd with this big batch recipe whipped up for Wilton by Fab Everyday 🏈 Sweet and savory meatball cups are perfect for tailgating or watch parties and feature a delicious balance of savory tartness, sweetness, and spice.
Sep 9, 2026 · Pinterest
This recipe is for you if you're ready to jump all in on fall flavors and recipes 🍎🥣📖 Save this post to whip up a batch of these from-scratch apple cinnamon muffins created for Wilton by @Ramona Cruz-Peters Get the recipe below ⬇️ Ingredients: Nonstick cooking spray 2 medium-sized sweet apples (such as Fuji or Honey Crisp), peeled 2 cups whole wheat flour, spoon and leveled 1/2 cup packed brown sugar 1/4 cup ground flax seeds 3 teaspoons baking powder 2 teaspoons ground cinnamon Pinch of salt 3/4 cup unsweetened applesauce, at room temperature 1/4 cup coconut oil, melted 1/4 cup maple syrup 1 teaspoon vanilla extract Turbinado sugar, for sprinkling Instructions: 🍎 Preheat oven to 425°F (218°C) and spray the cups of a Wilton Muffin Pan with nonstick cooking spray 🍏 Shred the apples down to the core using a box grater and place shredded apple into a strainer; press out as much of the excess moisture as possible then set aside 🍎 Whisk the whole wheat flour, brown sugar, flax seed, baking powder, cinnamon, and salt together in a large bowl 🍏 In a separate bowl, whisk the applesauce, coconut oil, maple syrup, and vanilla extract together 🍎 Pour the wet ingredients into the bowl with the dry ingredients and mix gently until just combined (be careful not to over mix) then fold in the shredded apple until evenly distributed into the batter 🍏 Distribute the batter evenly between the 12 muffin cups, filling all the way (Tip: Use an ice cream scoop to distribute the batter evenly and create a mounded shape) and sprinkle the tops with turbinado sugar 🍎 Bake for 5 minutes, then reduce the oven temperature to 350°F (177°C) and bake for an additional 20-25 minutes, or until a toothpick inserted in the center of one of the muffins comes out clean 🍏 Cool the muffins in the pan on a wire rack for 5 minutes before removing the muffins to the wire rack to continue cooling #WiltonCakes #BakingTok #VeganTikTok
Sep 8, 2026 · Tiktok
Important fall baking question 🍎🍂 Apple Pie OR Apple Cider Donuts you can only pick one!
Sep 5, 2026 · Facebook
Let's help a guy out! Drop your best character pan decorating tips for Pesto and Potatoes in the comments 🥰
Sep 3, 2026 · Facebook
Wilton's ready-to-use icing pouches (now available in Canada!) are the easiest way to quickly and effortlessly decorate cupcakes🌹🧁✨ With 4 included piping tips and multiple colors to choose from, you can easily create beautiful cupcakes without needing professional decorating skills. Available now at Loblaws and coming soon to Bulkbarn in Canada🛒🛍️ and at local grocery stores and Walmart in the US.
Sep 2, 2026 · Pinterest
Happy September! Fall is calling and it wants you to save this cupcake decorating idea for your fall baking 🎃🍂 Turn a cupcake into a whimsical, sparkling pumpkin like Caked By Rach created for us using orange sanding sugar and a wooden skewer. Here's how to decorate a pumpkin shaped cupcake: 🎃Pipe a swirl of orange buttercream onto a cupcake using tip #2A 🎃Flip upside down and press into orange sanding sugar 🎃Use a wooden skewer to make indents in the buttercream, one straight down the center and then two curved on each side 🎃Use chocolate buttercream and tip #32 to add a stem and green buttercream and tips #352 and #4 to add leaves and vines
Sep 1, 2026 · Facebook
Kick your football party into high gear with this Pull-Apart Football Cake. Made using chocolate cupcakes, this cake requires no slicing and serving—simply pull off a cupcake and dive in. Get the cupcake decorating instructions: https://bit.ly/46xaUF0
Aug 31, 2026 · Facebook
The pumpkin spice latte came out this week, which makes us want to know: is it too early for pumpkin and fall baking? 🎃🍂 What are you going to whip up first?
Aug 29, 2026 · Facebook
POV You’re totally here for the Augtober vibes and ready for fall baking 🎃🍂 #WiltonCakes #FallVibes #IAmAnAutumn
Aug 28, 2026 · Instagram
Here for the Augtober vibes and ready for fall baking and decorating? You'll want to grab a seat in our almost sold-out Piping Fall Flowers class ASAP: https://bit.ly/PipeFallFlowers Come learn cupcake decorating piping techniques for popular fall flowers at the Wilton Sweet Studio in Naperville, IL this September🧁🍂
Aug 27, 2026 · Facebook