What did Walmart do on Black Friday?
On November 28, 2025, Walmart ran up to 85% off on select collections, via "Discount." Independently captured from walmart.com — not aggregator copy.
The offer on the day
WALMART.COM
Homepage · captured Nov 30, 2025
Up to 85% off
85%
Depth on the day
Depth on the day
85%
▲ +46.9 pts · vs its active-promo avg
- Headline offer
- Up to 85% off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- Home, Fashion, Beauty, Auto, Sports & outdoors, Toys, LEGO, Nintendo
- Shipping
- —
What ran on each channel
4 channelsWhat Walmart ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Walmart homepage updates
Walmart homepage updates capture
Captured Nov 30, 2025.
Walmart on email
Hurryup to 50 off is getting away
Captured Nov 30, 2025.
Walmart on paid media
Walmart Canada Corp.
Captured Nov 30, 2025.
Walmart on social
Save Money. Live Better. Subscribe to Walmart on YouTube: http://bit.ly/1tVy1CI Like Walmart on Facebook: https://walmrt.us/4hfDtuT Follow Walmart on TikTok: https://walmrt.us/3YcyZwl Follow Walmart on X: https://walmrt.us/4fdyPvO Follow Walmart on Instagram: https://walmrt.us/48feJ1K Follow Walmart on Pinterest: https://walmrt.us/4ePPMN2
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Walmart's competitive set
Benchmark on the same fieldsWalmart’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Amazon Kindle Direct Publishingkdp.amazon.com
Costco Photocostco.com
The Home Depotappliancerepair.homedepot.com
Dollar Generaldollargeneral.com
Shop Tires onlinetires.bjs.com
Lowes Appliance Partsapplianceparts.lowes.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Walmart on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Walmart.
What teams ask about Black Friday 2025
Answered from our data- Does Walmart offer Black Friday discounts?
- Yes — on November 28, 2025, Walmart ran Up to 85% off.
- How deep was Walmart's Black Friday discount?
- Walmart's peak Black Friday 2025 discount was 85%.
- What promotional mechanic did Walmart use for Black Friday?
- Walmart ran Black Friday 2025 as "Discount."
- Was Walmart's Black Friday discount sitewide or limited to select items?
- Walmart's Black Friday 2025 discount was on select collections.
- Is Walmart's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Walmart use for Black Friday?
- Walmart's Black Friday 2025 offer was eligible on: online.