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Vera Bradley
verabradley.com ↗
BF2025
All brands on Black Friday

What did Vera Bradley do on Black Friday?

On November 28, 2025, Vera Bradley ran up to 50% off on select collections, via "Discount." Independently captured from verabradley.com — not aggregator copy.

The offer on the day

VERABRADLEY.COM

Homepage · captured Nov 30, 2025

Up to 50% off

50%

Depth on the day

Depth on the day

50%

▲ +7.5 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
Up to 50% off
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Vera Bradley ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Vera Bradley homepage updates

Vera Bradley homepage updates capture

Captured Nov 30, 2025.

Vera Bradley on email

Cyber Monday ONLINE ONLY DEALS = Happy Shopping

Captured Nov 30, 2025.

Vera Bradley on paid media

Vera Bradley on paid media capture

Captured Nov 30, 2025.

Vera Bradley on social

GIFT. HER. LEATHER! And for a limited time, save 50% on stunning styles made to elevate every collection. https://verabradley.visitlink.me/ZdyNBV

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Vera Bradley's competitive set

Benchmark on the same fields

Vera Bradley’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Vera BradleyVera Bradley
43%
85%
4
This page
Donna Sharp IncDonna Sharp Incdonnasharp.com
92
Bella TaylorBella Taylormybellataylor.com
90
BaggalliniBaggallinibaggallini.com
88
Open profile →
LeSportsacLeSportsaclesportsac.com
86
Spartina 449Spartina 449spartina449.com
85
Lilly PulitzerLilly Pulitzerlillypulitzer.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Vera Bradley on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Vera Bradley.

YearHeadline offerDepth
2025Up to 50% off50%

What teams ask about Black Friday 2025

Answered from our data
Does Vera Bradley offer Black Friday discounts?
Yes — on November 28, 2025, Vera Bradley ran Up to 50% off.
How deep was Vera Bradley's Black Friday discount?
Vera Bradley's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Vera Bradley use for Black Friday?
Vera Bradley ran Black Friday 2025 as "Discount."
Was Vera Bradley's Black Friday discount sitewide or limited to select items?
Vera Bradley's Black Friday 2025 discount was on select collections.
Is Vera Bradley's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Vera Bradley use for Black Friday?
Vera Bradley's Black Friday 2025 offer was eligible on: online, in-store, app.