Van Cleef & Arpels’s marketing, tracked daily.
The latest creative Van Cleef & Arpels puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
New butterfly creations light up the holiday season
Nov 3, 2026

Social
PinterestThe airborne elegance of coral and diamonds ❤️✨ In a dazzling dance, the new Two Butterly creations flutter from the hand to the hollow of the neck, or the face. The contrasting colors of their wings imbue the creations with an elegant asymmetry. #VCATwoButterfly #VCAButterfly #VanCleefArpels
Nov 7, 2026
What we track on Van Cleef & Arpels
ShopVision captures the public marketing we see from Van Cleef & Arpels every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Van Cleef & Arpels use?
All channelsPaid media is Van Cleef & Arpels's most-used channel. Jump to a channel below, or read straight down.
Van Cleef & Arpels homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Van Cleef & Arpels on email
4 capturedCadence
~0.2/ wk
Last 30 days
1
New· vs prior 30d
Van Cleef & Arpels on paid media
289 capturedCadence
~20/ wk
Last 30 days
85
Top platform
Meta

Van Cleef & Arpels at the Shops at Crystals
Nov 5, 2026 · Meta

Two Butterfly collection
Nov 3, 2026 · Meta

Oct 28, 2026 · Meta

Van Cleef & Arpels at the Shops at Crystals
Oct 27, 2026 · Meta

Oct 14, 2026 · Meta

Oct 1, 2026 · Meta

Van Cleef & Arpels
Sep 17, 2026 · Meta

Van Cleef & Arpels
Sep 14, 2026 · Meta

Sep 7, 2026 · Meta

Alhambra collection
Sep 2, 2026 · Meta

Perlée collection
Aug 20, 2026 · Meta
Van Cleef & Arpels's competitive set
Benchmark on the same fieldsVan Cleef & Arpels’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.



Van Cleef & Arpels on social
136 capturedCadence
~11/ wk
Last 30 days
48
▲ 23%· vs prior 30d
Top platform
Facebook
The airborne elegance of coral and diamonds ❤️✨ In a dazzling dance, the new Two Butterly creations flutter from the hand to the hollow of the neck, or the face. The contrasting colors of their wings imbue the creations with an elegant asymmetry. #VCATwoButterfly #VCAButterfly #VanCleefArpels
Nov 7, 2026 · Pinterest
The Holiday Season spreads its wings 🦋❄ Flying amid the first snowflakes of the season, Van Cleef & Arpels' butterflies and their vibrant wings echo nature's infinite hues. #VCATwoButterfly #VCAButterfly #VanCleefArpels
Nov 5, 2026 · Pinterest
Witness how the new Two Butterfly Between the Finger ring unfurls its dazzling tête-à-tête. #VCATwoButterfly #VCAButterfly #VanCleefArpels
Nov 3, 2026 · Pinterest
La Maison Van Cleef & Arpels recrute des sertisseurs (H/F) au sein de plusieurs Ateliers. Le sertisseur a pour rôle de fixer les pierres précieuses et ornementales sur les pièces de joaillerie et de Haute Joaillerie afin d’en assurer la tenue et d'en révéler tout l'éclat. Exigeant précision, observation, calme et créativité, ce rôle permet notamment de pratiquer le savoir-faire emblématique du Serti Mystérieux™, breveté par la Maison en 1933. Transmettre des valeurs d’exigence et de bienveillance aux artisans est au cœur des engagements de la Maison pour donner vie à des pièces d'exception. 👉 Pour postuler : Sertisseur (H/F) : https://lnkd.in/gQyiBgFn #VanCleefArpels #SavoirFaire
Nov 2, 2026 · Linkedin
Illuminating the Moon’s mystery 🌓 🌕 🌗 Turn your gaze to the Midnight Jour Nuit Phase de Lune watch, the Maison's latest Poetic Complications® creation, and witness the Moon's timeless dance captured with enchanting precision. https://accutics.li/ZEXYHm #VCAPoeticComplications since 2006 #VanCleefArpels
Nov 1, 2026 · Facebook
Poetry of the heavens 🌌 Awed by the spectacle of the stars, the Maison pays tribute to the heavens' marvels. Experience a starlit reverie as the Poetic Complications® collection brings celestial wonders to life on your wrist. https://accutics.li/ZEXYHm #VCAPoeticComplications since 2006 #VanCleefArpels
Oct 30, 2026 · Facebook
Let yourself be enchanted by emblematic creations from Van Cleef & Arpels' heritage with the "Vibrant 1980s-1990s" exhibition, open until November 28, 2026. On your journey through time, discover graceful creations inspired by nature and haute couture from these decades. Delicate gold lace forms the dazzling tutu of the 1993 Dancer clip, while sculpted corollas in chalcedony and lapis lazuli bloom on the 1992 Gaëlle necklace. The exhibition highlights gleaming bird clips like the 1991 Tit, 1992 Lori and 1994 Owl. These charming pieces, whether peacefully perched or poised to peck, beautifully embody the benevolent vision of wildlife dear to Van Cleef & Arpels. 📅 Until November 28, 2026 📍 Galerie du Patrimoine, in the boutique at 20 Place Vendôme in Paris ✏️ Find out more: https://accutics.li/htRFJN #VCAVendome #VCAExhibition #VCACollection #VanCleefArpels
Oct 29, 2026 · Linkedin
From flutters of wings 🦋 to blooming flowers 🌸 and a gentle summer breeze 🍃, wander through miniature tableaux guided by the rhythm of nature. Continuing the story that started with the Lady Arpels Centenaire watch in 2006, the Poetic Complications® creations transform the measurement of time into a promise of wonder. https://accutics.li/ZEXYHm #VCAPoeticComplications since 2006 #VanCleefArpels
Oct 26, 2026 · Facebook
🧑🏭 Expert craftsmanship, combining tradition and innovation. At the heart of Van Cleef & Arpels' creative process, a symphony of savoir-faire unfolds, allowing jewelry-making to rise above individual talent and become a collective work. Born of the discerning eyes of the Maison's gemologists as well as the craftsmen's skilled hands, the Boucle solitaire embodies this expertise. True to Van Cleef & Arpels’ tradition of excellence, the Maison applies a two-tier selection process in choosing its diamonds. Going beyond scientific criteria, Van Cleef & Arpels’ stone experts adhere to demanding standards focused on the gems' beauty and character—the spiritual quality that makes a specific stone stand out among others. Discover the Maison's savoir-faire: https://accutics.li/AkJxcA #VanCleefArpels #VCAsavoirfaire
Oct 23, 2026 · Linkedin
Minutes that sweep by to the rhythm of love 💞🕰️ Witness the romance told across the Lady Arpels Bal des Amoureux Automate watch. In a moonlit dance, watchmaking experts reunite the lovers until time itself yields to a kiss. https://accutics.li/ZEXYHm #VCAPoeticComplications since 2006 #VanCleefArpels
Oct 22, 2026 · Facebook
Swipe as aerial silhouettes carry you through a Poetic Complications®’ chapter, first unveiled in 2007 with the Lady Arpels Féerie watch🧚♀️✨ #VCAPoeticComplications since 2006 #VanCleefArpels With a flutter, the story pirouettes into a ballet on the Lady Arpels Ballerine Enchantée watch. As you press the button, her plique-à-jour enamel tutu metamorphoses into wings, inviting the hours to step into the dance 🩰 #VCAPoeticComplications since 2006 #VanCleefArpels There, can you see the magic wand of the Lady Féerie watch tracing the minutes while the moon indicates the hours across a star-studded sky? 🪄💫 #VCAPoeticComplications since 2006 #VanCleefArpels
Oct 20, 2026 · Instagram
Expressing the poetry of the moment since 2006 ✨ Let the hours immerse you in tales of enchanted nature, love, fairies, ballerinas and celestial wonders. Since the Lady Arpels Centenaire watch opened the story of Poetic Complications®, the Maison’s watchmaking expertise has set each one of these narratives in motion. https://accutics.li/ZEXYHm #VCAPoeticComplications since 2006 #VanCleefArpels
Oct 19, 2026 · Facebook