Vaer Watches’s marketing, tracked daily.
The latest creative Vaer Watches puts in front of shoppers — homepage, email, social and sms — captured on the day each one changed.
Latest creative
As of November 9, 2026What we track on Vaer Watches
ShopVision captures the public marketing we see from Vaer Watches every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocialSMS
- Dataset
- Live
Which channels does Vaer Watches use?
All channelsHomepage is Vaer Watches's most-used channel. Jump to a channel below, or read straight down.
Vaer Watches homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Vaer Watches on email
46 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 31%· vs prior 30d

Get to know us through Vaer's Youtube Channel
Nov 8, 2026

Great Gifts for Women’s Wrists
Nov 5, 2026

Find the perfect watch for your wrist 🔍
Nov 4, 2026

The Perfect Adventure Watch 🏁
Nov 3, 2026

Inside Look: Our USA Supply Chain 🇺🇸
Nov 1, 2026

Our Watches of the Month
Oct 30, 2026

Read 9,000+ of Our 5-Star Owner Reviews
Oct 29, 2026

A New 42mm Automatic Diver 🇺🇸
Oct 27, 2026

C1 Ceremony in 3x Colorways
Oct 22, 2026

The DS4 Solar Hiker Returns
Oct 20, 2026

A Quality Vaer Watch at a Great Price
Oct 19, 2026

C4 Tactical Solar Returns 🇺🇸
Oct 15, 2026
Vaer Watches on sms
1 capturedCadence
~0.2/ wk
Last 30 days
1
New· vs prior 30d
Vaer Watches's competitive set
Benchmark on the same fieldsVaer Watches’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Vaer Watches on social
16 capturedCadence
~1.2/ wk
Last 30 days
5
Top platform
Instagram
If you’re like me, getting a watch as an adult man can be intimidating. I honestly didn’t feel like anything resonated with me till I saw what Vaer was doing, and how they were doing it.
Nov 4, 2026 · Instagram
The response to our C5 Postmaster collaboration with the @uspostalservice has been incredible. We knew this was a special project, but seeing the enthusiasm for a watch celebrating 250 years of American postal history has made the launch even more rewarding. Thanks to your support, our first production batch is now almost completely sold out. If you’ve been considering picking one up, this is your last chance to secure a C5 Postmaster from the initial release. A huge thank you to everyone who has helped make this collaboration such a success!
Oct 27, 2026 · Instagram
A closer look at the DS4 Solar Hiker. One of the defining features of the watch is its multifunctional rotating bezel, which can be used as a compass, timer, or to track a second time zone. Paired with a solar powered movement and 100m water resistance, it was designed to be a practical watch for hiking, travel, and everyday wear. Our latest collaboration with @topodesigns and @wornandwound is available now.
Oct 23, 2026 · Instagram
Introducing the C5 Postmaster, our officially licensed collaboration with the United States Postal Service. Inspired by classic American field watches, the Postmaster features a 40mm stainless steel case, navy dial with Swiss Super LumiNova, and a Swiss Ronda quartz movement with our first day date complication. The collaboration celebrates more than 250 years of USPS history and an institution that has played an important role in Vaer’s story since we started in 2016. The C5 Postmaster is available for preorder now, with shipping expected to begin in early November.
Oct 14, 2026 · Instagram
Something special is coming VAER X USPS 10/14 9am PST
Oct 9, 2026 · Instagram
The A4 Tactical takes everything we liked about the C4 and brings it into a mechanical package. Powered by the Japanese Miyota 9015 automatic movement, it pairs 200m water resistance and sapphire crystal with oversized 3D lume blocks and a recessed crown designed to stay out of the way on the wrist. At 41.5mm, it is one of the larger field watches we make and one of the most capable. A mechanical tool watch built for everyday wear, assembled in the USA.
Sep 30, 2026 · Instagram
The C5 Tactical Field Solar has been a Vaer staple for years, and for good reason. The blacked out field watch design is simple, easy to read, and built for everyday wear. The solar powered movement charges with any light source, while sapphire crystal, a locking screw down crown, and 100m water resistance make it ready for just about anything. At 40mm, the C5 Tactical is a straightforward tool watch that’s easy to wear and built to last.
Sep 15, 2026 · Instagram
It’s been almost a year since we opened our first showroom on Abbot Kinney in Venice. We opened the doors with pretty modest expectations. More than anything, we wanted to give people a place to try on our watches, meet the team, and experience Vaer in person. The response has been far beyond what we expected. Store sales have grown roughly 10x since opening, and we’ve already received well over 100 Google reviews, making Vaer one of the most reviewed watch stores in Los Angeles. Seeing Vaer on a billboard above Abbot Kinney feels like a pretty cool milestone for a brand that started online almost ten years ago. If you’re in Los Angeles, come visit us in Venice. And if you’re not, hopefully we’ll have a showroom closer to you soon. 1733 Abbot Kinney BLVD. Unit B Venice, CA 90291 Open daily 11AM to 6PM
Sep 9, 2026 · Instagram
The G2 Pacific Polar has become one of our favorite takes on the classic GMT. The crisp white dial, brushed steel bezel, and orange GMT hand give it the look of a vintage adventure watch, while a slim 39mm case keeps it comfortable enough to wear every day. Powered by a Swiss quartz GMT movement and assembled in the USA, it delivers accurate second time zone tracking without the added cost or upkeep of an automatic. At $429, it is one of the easiest ways to get into a USA assembled GMT.
Sep 3, 2026 · Instagram
One of the best parts of building Vaer has been the people we've gotten to work with over the years. Conner Rhoads is a second generation urchin diver and independent fisherman based in Ventura, California. He makes his living on the Pacific, spending his days in conditions most of us will never experience. Getting to know people like Conner and seeing him use our watches in the field is truly an honor - there's nothing better than seeing our watches used in these incredible crafts.
Sep 2, 2026 · Instagram
The RS1 Rally Chronograph takes its cues from vintage racing chronographs, but it’s built for everyday wear. The warm cream dial, balanced proportions, and meca quartz movement make it just as comfortable on your daily commute as it is on a weekend drive. Simple design that never feels overdone.
Aug 24, 2026 · Instagram
A look inside our Venice showroom on Abbot Kinney. Since opening the space, it’s become one of our favorite ways to share Vaer. You can see the full collection in person, compare sizes and models side by side, try different straps, and talk watches with our team. If you’re local or visiting Los Angeles, come stop by. Open daily from 11am to 6pm 1733 Abbot Kinney BLVD. Unit B
Aug 21, 2026 · Instagram