Skip to content
Tony Lama Boots
tonylama.com ↗
BF2025
All brands on Black Friday

What did Tony Lama Boots do on Black Friday?

On November 28, 2025, Tony Lama Boots ran up to 20% off sitewide, via "Discount." Independently captured from tonylama.com — not aggregator copy.

The offer on the day

TONYLAMA.COM

Homepage · captured Nov 30, 2025

20% off sitewide

20%

Depth on the day

Depth on the day

20%

▲ +0.4 pts · vs its active-promo avg

Vs discounters

-24 pts

▼ below avg · 44% among discounters

Headline offer
20% off sitewide
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What Tony Lama Boots ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Tony Lama Boots homepage updates

Tony Lama Boots homepage updates capture

Captured Nov 30, 2025.

Tony Lama Boots on email

Exotic Luxury, Crafted to Captivate

Captured Nov 30, 2025.

Tony Lama Boots on social

Gift her the good boots (or spoil yourself 💅🏽) Quality that lasts >>> fast trends. Wearing the NEW CAMILA 15” Westerns, I’ve been waiting since January for these to come out! 😭👏🏽 I love them!!!! The artist in me can see the art in these 🥰 True to size and so happy they are mine! I always tell my husband 1 good gift over 10 gifts that won’t last 🥱 anyone else? #nfrfashion #nfrstyle #nfr #nfroutfits

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Tony Lama Boots's competitive set

Benchmark on the same fields

Tony Lama Boots’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Tony Lama BootsTony Lama Boots
20%
26%
4
This page
Ariat InternationalAriat Internationalariat.com
95
Open profile →
Dan Post BootsDan Post Bootsdanpostboots.com
92
Open profile →
LuccheseLuccheselucchese.com
88
Open profile →
Rios of MercedesRios of Mercedesriosofmercedes.com
88
Boot BarnBoot Barnbootbarn.com
88
Open profile →
TecovasTecovastecovas.com
87
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Tony Lama Boots on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Tony Lama Boots.

YearHeadline offerDepth
202520% off sitewide20%

What teams ask about Black Friday 2025

Answered from our data
Does Tony Lama Boots offer Black Friday discounts?
Yes — on November 28, 2025, Tony Lama Boots ran 20% off sitewide.
How deep was Tony Lama Boots's Black Friday discount?
Tony Lama Boots's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
What promotional mechanic did Tony Lama Boots use for Black Friday?
Tony Lama Boots ran Black Friday 2025 as "Discount."
Was Tony Lama Boots's Black Friday discount sitewide or limited to select items?
Tony Lama Boots's Black Friday 2025 discount was sitewide.
Is Tony Lama Boots's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Tony Lama Boots use for Black Friday?
Tony Lama Boots's Black Friday 2025 offer was eligible on: online, in-store, app.