Does Tillys offer Black Friday discounts?

Yes — on November 28, 2025, Tillys ran Buy One Get One 50% off.

How deep was Tillys's Black Friday discount?

Tillys's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Tillys use for Black Friday?

Tillys ran Black Friday 2025 as "Discount."

Was Tillys's Black Friday discount sitewide or limited to select items?

Tillys's Black Friday 2025 discount was on select collections.

Is Tillys's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Tillys use for Black Friday?

Tillys's Black Friday 2025 offer was eligible on: online, app, in-store.

tillys.com ↗

BF2025

Full profile

All brands on Black Friday

What did Tillys do on Black Friday?

On November 28, 2025, Tillys ran up to 50% off on select collections, via "Discount." Independently captured from tillys.com — not aggregator copy.

The offer on the day

TILLYS.COM

Homepage · captured Nov 30, 2025

Buy One Get One 50% off

50%

Depth on the day

50%

▲ +7.5 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: Buy One Get One 50% off
Mechanic: Discount
Scope: Collection
Where it ran: online, app, in-store
Eligible categories: Clothing, Accessories, clothing, accessories
Shipping: —

What ran on each channel

4 channels

What Tillys ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Tillys homepage updates

Tillys homepage updates capture

Captured Nov 30, 2025.

Tillys on email

🟢Cyber Monday Starts NOW →

Captured Nov 30, 2025.

Tillys on paid media

Discover Your Style at Tillys

Captured Nov 30, 2025.

Tillys on social

PSSST… Stanley 40oz Quenchers are 40% OFF right now ✨ Shop the deal while you can #withtillys ❄️ #stanleycup #blackfriday #cybermonday

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Tillys's competitive set

Benchmark on the same fields

Tillys’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Tillys

42%

100%

This page

Urban Outfittersurbanoutfitters.com

American Eagleae.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Tillys on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Tillys.

YearHeadline offerDepth

2025Buy One Get One 50% off50%

What teams ask about Black Friday 2025

Answered from our data

Does Tillys offer Black Friday discounts?: Yes — on November 28, 2025, Tillys ran Buy One Get One 50% off.
How deep was Tillys's Black Friday discount?: Tillys's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Tillys use for Black Friday?: Tillys ran Black Friday 2025 as "Discount."
Was Tillys's Black Friday discount sitewide or limited to select items?: Tillys's Black Friday 2025 discount was on select collections.
Is Tillys's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Tillys use for Black Friday?: Tillys's Black Friday 2025 offer was eligible on: online, app, in-store.