Tide’s marketing, tracked daily.
The latest creative Tide puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Tide
ShopVision captures the public marketing we see from Tide every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does Tide use?
All channelsPaid media is Tide's most-used channel. Jump to a channel below, or read straight down.
Tide homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
Tide on paid media
327 capturedCadence
~8.9/ wk
Last 30 days
38
Top platform
Meta

Built to be Tide's Best Clean
Sep 4, 2026 · Meta

Sep 3, 2026 · Meta

Sep 2, 2026 · Meta

The Simplest Laundry Hack, Made by America's #1 Detergent Brand
Aug 26, 2026 · Meta

Make the switch today!
Aug 24, 2026 · Meta

Aug 20, 2026 · Meta

It's got to be Tide!
Aug 19, 2026 · Meta

Aug 18, 2026 · Meta

Aug 13, 2026 · Meta

Aug 11, 2026 · Meta

Aug 10, 2026 · Meta

Aug 7, 2026 · Meta
Tide's competitive set
Benchmark on the same fieldsTide’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Tide on social
44 capturedCadence
~3.5/ wk
Last 30 days
15
▲ 7%· vs prior 30d
Top platform
Instagram
our stance on the iced coffee interview debate ☕️
Sep 24, 2026 · Tiktok
My eldest son, made so handsome by Tide evo laundry detergent tile 🥹 #TidePartner #TideEvo
Sep 23, 2026 · Instagram
the hardest part of adulting? realizing the laundry won’t do itself… who else has sent their mom this text before? 😭
Sep 21, 2026 · Instagram
be honest, are you swiping right 👀
Sep 18, 2026 · Instagram
take it from @thatkidjayden and @_micahparsons11, Tide’s Gameday Guarantee will keep you clean alllll season long 🏈🧺
Sep 17, 2026 · Instagram
a little laundry asmr for your feed 🧺
Sep 13, 2026 · Instagram
great minds fold alike 🤝 @apple @Samsung
Sep 10, 2026 · Tiktok
week 1 starts tomorrow and your lucky jersey deserves a fresh start before kickoff 🏈
Sep 8, 2026 · Instagram
Tide Fresh & Gentle brings a little coastal escape to your laundry room 🤍 delivering a fresh scent designed to be gentle on skin 🧺
Sep 4, 2026 · Tiktok
Designed for sensitive skin and infused with a light, derm-tested scent that delivers the Tide-trusted clean you can count on Click the link in our bio to learn more ✨
Sep 1, 2026 · Tiktok
any guesses? comment below! ⬇️
Aug 30, 2026 · Tiktok
consider this your skincare pop quiz 👀 we put some of our favorite derms to the test at the @AmericanAcademyofDermatology conference
Aug 27, 2026 · Tiktok