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The RealReal
therealreal.com ↗
BF2025
All brands on Black Friday

What did The RealReal do on Black Friday?

On November 28, 2025, The RealReal ran up to 85% off sitewide, via "Discount." Independently captured from therealreal.com — not aggregator copy.

The offer on the day

THEREALREAL.COM

Homepage · captured Nov 30, 2025

Up to 85% Off

85%

Depth on the day

Depth on the day

85%

▲ +15.2 pts · vs its active-promo avg

Vs discounters

+41 pts

▲ above avg · 44% among discounters

Headline offer
Up to 85% Off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What The RealReal ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

The RealReal homepage updates

The RealReal homepage updates capture

Captured Nov 30, 2025.

The RealReal on paid media

Authenticated Designer Resale

Captured Nov 30, 2025.

The RealReal on social

consistency is so important

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

The RealReal's competitive set

Benchmark on the same fields

The RealReal’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
The RealRealThe RealReal
70%
90%
4
This page
FASHIONPHILEFASHIONPHILEfashionphile.com
98
Open profile →
RebagRebagrebag.com
92
Open profile →
What Goes Around Comes AroundWhat Goes Around Comes Aroundwhatgoesaroundnyc.com
88
FarfetchFarfetchfarfetch.com
88
LePrixLePrixleprix.com
85
GrailedGrailedgrailed.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

The RealReal on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured The RealReal.

YearHeadline offerDepth
2025Up to 85% Off85%

What teams ask about Black Friday 2025

Answered from our data
Does The RealReal offer Black Friday discounts?
Yes — on November 28, 2025, The RealReal ran Up to 85% Off.
How deep was The RealReal's Black Friday discount?
The RealReal's peak Black Friday 2025 discount was 85%. — 41 points deeper than the average among brands that discounted that day.
What promotional mechanic did The RealReal use for Black Friday?
The RealReal ran Black Friday 2025 as "Discount."
Was The RealReal's Black Friday discount sitewide or limited to select items?
The RealReal's Black Friday 2025 discount was sitewide.
Is The RealReal's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did The RealReal use for Black Friday?
The RealReal's Black Friday 2025 offer was eligible on: online, app, in-store.