Skip to content
The Ordinary
theordinary.com ↗
BF2025
All brands on Black Friday

What did The Ordinary do on Black Friday?

The Ordinary's Black Friday 2025 record, as captured on November 28, 2025. Independently captured from theordinary.com — not aggregator copy.

The offer on the day

THEORDINARY.COM

Homepage · captured Nov 30, 2025

Savings

Headline offer
Savings
Mechanic
Discount
Scope
Select
Where it ran
online, app, in-store
Eligible categories
Skincare Collections
Shipping
—

What ran on each channel

2 channels

What The Ordinary ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

The Ordinary homepage updates

The Ordinary homepage updates capture

Captured Nov 30, 2025.

The Ordinary on social

You’ve vouched for us, so here’s a pouch for you 🥰 If you’ve been holding off on ordering, now’s a great time. For purchases of $50 USD or more, receive The Anything Pouch—a home for all the formulations you know and love. Valid in stores and online at theordinary.com. Available November 29th - December 7th. – The Anything Pouch is almost entirely paper-based made from wood pulp, and the nature of this material gives the pouch a slightly crinkled appearance. It folds, flexes, and slips into any bag, creating a scrunchable, go-anywhere solution. Perfectly formed for our 30ml, 60ml, and 120ml sizes—or anything else you like to keep close, from serums to snacks.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

The Ordinary's competitive set

Benchmark on the same fields

The Ordinary’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
The OrdinaryThe Ordinary
10%
10%
4
This page
The INKEY ListThe INKEY Listtheinkeylist.com
98
NaturiumNaturiumnaturium.com
88
Open profile →
Paula's ChoicePaula's Choicepaulaschoice.com
88
Open profile →
Timeless Skin CareTimeless Skin Caretimelessha.com
85
Versed SkinVersed Skinversedskin.com
85
CeraVeCeraVecerave.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

The Ordinary on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured The Ordinary.

YearHeadline offerDepth
2025Savings—

What teams ask about Black Friday 2025

Answered from our data
Does The Ordinary offer Black Friday discounts?
Yes — on November 28, 2025, The Ordinary ran Savings.
How deep was The Ordinary's Black Friday discount?
No discount depth was captured for The Ordinary on November 28, 2025.
What promotional mechanic did The Ordinary use for Black Friday?
The Ordinary ran Black Friday 2025 as "Discount."
Was The Ordinary's Black Friday discount sitewide or limited to select items?
The Ordinary's Black Friday 2025 discount was on select items.
Is The Ordinary's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did The Ordinary use for Black Friday?
The Ordinary's Black Friday 2025 offer was eligible on: online, app, in-store.