What did The Honest Company do on Black Friday?
On November 28, 2025, The Honest Company ran up to 20% off on select collections, via "Sale: Select Products." Independently captured from honest.com — not aggregator copy.
The offer on the day
HONEST.COM
Homepage · captured Nov 30, 2025
20% off on Gift Sets
20%
Depth on the day
Depth on the day
20%
▼ -7.5 pts · vs its active-promo avg
Vs discounters
-23 pts
▼ below avg · 43% among discounters
- Headline offer
- 20% off on Gift Sets
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Gift Sets
- Shipping
- —
What ran on each channel
2 channelsWhat The Honest Company ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
The Honest Company homepage updates
The Honest Company homepage updates capture
Captured Nov 30, 2025.
The Honest Company on social
Bring a little holiday magic to your coloring time. Head to the link in bio to print these adorable festive pages inspired by our diaper prints. ✨🖍️
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
The Honest Company's competitive set
Benchmark on the same fieldsThe Honest Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Hello Bellohellobello.com
Babyganicsbabyganics.com
Babo Botanicalsbabobotanicals.com
Pipettepipettebaby.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
The Honest Company on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured The Honest Company.
What teams ask about Black Friday 2025
Answered from our data- Does The Honest Company offer Black Friday discounts?
- Yes — on November 28, 2025, The Honest Company ran 20% off on Gift Sets.
- How deep was The Honest Company's Black Friday discount?
- The Honest Company's peak Black Friday 2025 discount was 20%. — 23 points shallower than the average among brands that discounted that day.
- What promotional mechanic did The Honest Company use for Black Friday?
- The Honest Company ran Black Friday 2025 as "Sale: Select Products."
- Was The Honest Company's Black Friday discount sitewide or limited to select items?
- The Honest Company's Black Friday 2025 discount was on select collections.
- Is The Honest Company's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did The Honest Company use for Black Friday?
- The channels The Honest Company's Black Friday offer ran on were not captured.