The Frye Company’s marketing, tracked daily.
The latest creative The Frye Company puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on The Frye Company
ShopVision captures the public marketing we see from The Frye Company every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does The Frye Company use?
All channelsPaid media is The Frye Company's most-used channel. Jump to a channel below, or read straight down.
The Frye Company homepage updates
175 capturedCadence
~14/ wk
Last 30 days
60
—· vs prior 30d
The Frye Company on email
207 capturedCadence
~21/ wk
Last 30 days
88
▲ 31%· vs prior 30d

The Best of Semi-Annual, Up to 60% Off
Nov 8, 2026

The Semi-Annual Sale Continues
Nov 7, 2026

Discover FRYE Best Sellers + 15% Off
Nov 6, 2026

Semi-Annual Sale: Up to 60% Off
Nov 5, 2026

Iconic Styles, Timeless Appeal
Nov 4, 2026

The Gift Guide Is Here
Nov 3, 2026

Continue on Your Style Journey
Nov 2, 2026

Don’t Miss the Frye Day Flash Sale
Nov 1, 2026

Hey there, did you forget something?
Oct 31, 2026

We noticed you checking us out… 👀
Oct 30, 2026

The Fall Boot Sale Ends Soon
Oct 29, 2026

Discover the Art of Craftsmanship + 15% Off
Oct 28, 2026
The Frye Company on paid media
455 capturedCadence
~8.4/ wk
Last 30 days
36
Top platform

The sale of the season.
Nov 6, 2026 · Meta

Our most iconic sale.
Nov 5, 2026 · Meta

Lock in your favorite style.
Oct 30, 2026 · Meta

The Frye Company
Oct 27, 2026 · Meta

Iconic boot, big sale.
Oct 22, 2026 · Meta

New Campus drop
Oct 16, 2026 · Meta

Invest In Forever.
Oct 14, 2026 · Meta

Iconic styles for less.
Oct 9, 2026 · Meta

Famous for a reason
Oct 6, 2026 · Meta

Our concept, your closet.
Oct 5, 2026 · Meta
The Frye Company on sms
61 capturedCadence
~3.5/ wk
Last 30 days
15
▼ 40%· vs prior 30d
Promotional history, record by record
62 records · latest 5 shown57 more offers sit before Nov 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
The Frye Company's competitive set
Benchmark on the same fieldsThe Frye Company’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

The Frye Company on social
138 capturedCadence
~11/ wk
Last 30 days
48
▲ 41%· vs prior 30d
Top platform
Instagram
A new shade joins the Campus 14L collection. Introducing Olive.
Nov 9, 2026 · Facebook
Fall looks a little brighter in Banana. @gracetaylorr19
Nov 8, 2026 · Instagram
A good pair of clogs deserves a spot in the fall rotation.
Nov 7, 2026 · Instagram
A little pink, a lot of personality. @jenniferxlauren
Nov 6, 2026 · Instagram
Fall outfits are better with @thefryecompany 🍂🤎 styling 3 of my favorite pairs that I know I’ll be wearing this season and for many more to come! Their Semi-Annual Sale is happening now, so consider this your sign if you’ve been eyeing a pair! 🌟 FryePartner #FallOutfitIdeas #FallStyle #FallFashion #OutfitInspo
Nov 5, 2026 · Instagram
Great minds think alike. Even when it comes to footwear.
Nov 4, 2026 · Facebook
Endless ways to wear the Campus boot. @brittwilll
Nov 2, 2026 · Instagram
The Campus 14L in Chianti. Need we say more?
Oct 29, 2026 · Instagram
It's all in the details. Especially the Harness. @mecahwirht
Oct 28, 2026 · Instagram
The Mustang 15L. A little western heritage, a lot of places to go. 🤎
Oct 27, 2026 · Instagram
The Cindy Pull On belongs in the fall rotation. @kay.omi
Oct 26, 2026 · Instagram
cheers to race weekend! 👢🏁
Oct 25, 2026 · Tiktok