What did The Fresh Market do on Black Friday?
On November 28, 2025, The Fresh Market ran up to 25% off on select collections, via "Discount." Independently captured from thefreshmarket.com — not aggregator copy.
The offer on the day
THEFRESHMARKET.COM
Homepage · captured Nov 30, 2025
25% OFF
25%
Depth on the day
Depth on the day
25%
▼ -32.3 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% OFF
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- in-store
- Eligible categories
- Wild American Shrimp, Peeled & Deveined Shrimp
- Shipping
- —
What ran on each channel
4 channelsWhat The Fresh Market ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
The Fresh Market homepage updates
The Fresh Market homepage updates capture
Captured Nov 30, 2025.
The Fresh Market on email
Dive into fresh weekend meat & seafood deals
Captured Nov 30, 2025.
The Fresh Market on paid media
Brunch, Made Simple
Captured Nov 28, 2025.
The Fresh Market on social
Celebrate the flavors of the United Kingdom with The Fresh Market! 🇬🇧 From buttery shortbread and rich fruitcake to classic chutneys and cheeses, these favorites are perfect for holiday entertaining. Shop these delicious treats to bring home: https://bit.ly/4pzXa46
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
The Fresh Market's competitive set
Benchmark on the same fieldsThe Fresh Market’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Whole Foods Marketwholefoodsmarket.com
Sprouts Farmers Marketsprouts.com
Central Marketcentralmarket.com
Harris Teeterharristeeter.com
Plum Marketplummarket.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
The Fresh Market on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured The Fresh Market.
What teams ask about Black Friday 2025
Answered from our data- Does The Fresh Market offer Black Friday discounts?
- Yes — on November 28, 2025, The Fresh Market ran 25% OFF.
- How deep was The Fresh Market's Black Friday discount?
- The Fresh Market's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did The Fresh Market use for Black Friday?
- The Fresh Market ran Black Friday 2025 as "Discount."
- Was The Fresh Market's Black Friday discount sitewide or limited to select items?
- The Fresh Market's Black Friday 2025 discount was on select collections.
- Is The Fresh Market's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did The Fresh Market use for Black Friday?
- The Fresh Market's Black Friday 2025 offer was eligible on: in-store.