Stella McCartney US’s marketing, tracked daily.
The latest creative Stella McCartney US puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Made to Play
Sep 20, 2026

Social
InstagramFor Winter 2026, our straight-leg jeans are stitched with panels of organic cotton corduroy in a bold, blue colourway. Conventional cotton uses 1,660 kg of CO₂ per 1,000 square meters of fabric and relies heavily on synthetic fertilisers. Our brand has been using certified organic cotton since 2008. Today, 73% of the cotton we use is organic and all of our jersey and denim is made from organic, recycled or regenerative cotton. Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney
Sep 25, 2026
What we track on Stella McCartney US
ShopVision captures the public marketing we see from Stella McCartney US every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Stella McCartney US use?
All channelsSocial is Stella McCartney US's most-used channel. Jump to a channel below, or read straight down.
Stella McCartney US homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Stella McCartney US on email
20 capturedCadence
~1.9/ wk
Last 30 days
8
—· vs prior 30d

Made to Play
Sep 20, 2026

Winter 2026: Iconic Falabella
Sep 15, 2026

Just in: Stella Boys
Sep 12, 2026

Winter 2026: Foundations
Sep 10, 2026

Logo: The Everyday Icon
Sep 7, 2026

Stella Tailoring
Sep 4, 2026

Welcome to Stella McCartney
Sep 1, 2026

The Elyse: Platforming Vegan Luxury
Aug 29, 2026

The Ryder Bag
Aug 24, 2026

Winter 2026: A New Era
Aug 20, 2026

Welcome to Stella McCartney
Aug 17, 2026

Denim, Redefined.
Aug 13, 2026
Promotional history, record by record
54 records · latest 1 shown53 more offers sit before Sep 23, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Stella McCartney US's competitive set
Benchmark on the same fieldsStella McCartney US’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stella McCartney US on social
132 capturedCadence
~7.9/ wk
Last 30 days
34
▼ 49%· vs prior 30d
Top platform
Instagram
For Winter 2026, our straight-leg jeans are stitched with panels of organic cotton corduroy in a bold, blue colourway. Conventional cotton uses 1,660 kg of CO₂ per 1,000 square meters of fabric and relies heavily on synthetic fertilisers. Our brand has been using certified organic cotton since 2008. Today, 73% of the cotton we use is organic and all of our jersey and denim is made from organic, recycled or regenerative cotton. Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney
Sep 25, 2026 · Instagram
Our patchwork jeans are crafted from contrasting panels of organic cotton denim in light and medium blue vintage washes. Worn with our sculptural peplum jacket in red-flecked check tweed, styled with an oversized fringed scarf and our new Appaloosa shoulder bag – handcrafted from vegan alternatives to suede by artisans in Italy. Organic cotton is grown without toxic pesticides or chemicals and uses up to 91% less water, helping to protect soil health, biodiversity and local waterways. Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney #BrewedProtein
Sep 24, 2026 · Instagram
Winter 2026 introduces RCO100™: Denim made entirely from pre- and post-consumer waste cotton, recycled through a waterless, chemical-free process. Providing a solution to the water consumption, pesticide use and land occupation required for traditional cotton farming. Narrated by Annabella Georgina Hutter, Managing Director of Säntis Textiles. Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney
Sep 22, 2026 · Instagram
Our shawl-collar jumper is spun from a blend of responsibly sourced wool and Brewed Protein™; a vegan wool alternative. Paired with zip-embellished balloon jeans in vintage-washed organic cotton denim, using 71% less water and 62% less energy than conventional cotton. Styled with our Appaloosa bag, inspired by the spirit and beauty of Appaloosa horses; a distinctly marked breed Stella grew up alongside. With each piece being handcrafted by our artisans in Italy from 100% vegan alternatives to suede. Shop the #StellaAutumn26 collection and Appaloosa bag in-store and at stellamccartney.com #StellaMcCartney #BrewedProtein #Appaloosa
Sep 21, 2026 · Instagram
Winter 2026 introduces Brewed Protein™ by @spiber_inc – a new vegan alternative to animal-derived fibres. The production process of Brewed Protein™ has a roughly 75% reduction in green gas emissions compared to conventional cashmere, and around 90% or more for water use and land use. Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney #BrewedProtein #Spiber
Sep 19, 2026 · Instagram
“Growing up, my parents bred foundation Appaloosa horses. They are one of the original Native American breeds and have the most spectacular pattern that develops as they age, they are gentle and magnificent creatures… my mum rode Appaloosa stallions for as long as I can remember – her first, Lucky Spot, was a gift from my father… he was a gentle giant, and the bond they had was so precious and special…” x Stella Shop the Appaloosa in-store and at stellamccartney.com #StellaMcCartney #StellaWinter26 #Appaloosa
Sep 18, 2026 · Instagram
Our heritage crewneck jumper is spun from a blend of responsibly sourced Brewed Protein™ by @spiber_inc – an animal-fibre alternative innovated through precision fermentation. Styled with our new cruelty-free Appaloosa bag in organic cotton jacquard and plush stole handcrafted in Italy from vegan luxury fur alternatives treated with CiCLO® technology; a nature-based solution that reduces the time fibre pollution persists in the environment. Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney #BrewedProtein #Appaloosa
Sep 17, 2026 · Instagram
“Our Winter 2026 suits represent British designed tailoring at its best - sometimes, the most sustainable approach to fashion is timeless design and impeccable make. I am so proud of our tailoring at Stella; every piece is designed to stay in your wardrobe and be passed down from generation to generation…” x Stella #StellaMcCartney
Sep 16, 2026 · Instagram
“During my time on Savile Row, studying under the late Edward Sexton, handmade working button holes was one of the first tasks I mastered. To me, this is a true sign of the perfect suit, so I highlight them with one pink button hole on the cuff of every Stella suit…” x Stella Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney
Sep 15, 2026 · Instagram
“At Saint Martins, I went every single evening to work with Edward Sexton… that incredible craft and historical British part of tailoring, and seeing my parents wear those suits every day, really had an impact on me…” x Stella Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney
Sep 11, 2026 · Instagram
Tailoring is at the very core of our brand’s heritage. From day one as a 20 year old apprentice on Savile Row, Stella studied the craft, make and hand of the bespoke British suit. “Inspired by my parents I have loved bespoke suiting for as long as I can remember…Making the perfect suit for the Stella woman remains in my heart and soul; timeless, forever and cool as hell. Every day, I turn to my suits to say who I am through what I wear, they are literally perfection…” x Stella
Sep 10, 2026 · Instagram
Traditional leather tanning involves thousands of chemical formulations, seeping into waterways and destroying ecosystems, while PVC-based alternatives contaminate through chlorine chemistry and plastic additives. Crafted from vegan, PVC-free solutions, our Ryder bag reappears in a seasonal high-shine, glossy finish for Winter 2026. Shop #StellaWinter26 in-store and at stellamccartney.com #StellaMcCartney
Sep 9, 2026 · Instagram