What did State and Liberty do on Black Friday?
On November 28, 2025, State and Liberty ran up to 20% off sitewide, via "Discount." Independently captured from stateandliberty.com — not aggregator copy.
The offer on the day
STATEANDLIBERTY.COM
Homepage · captured Nov 30, 2025
Earn up to 20% back as an S&L E-Gift Card
20%
Depth on the day
Depth on the day
20%
▲ +1.7 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- Earn up to 20% back as an S&L E-Gift Card
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, in-store, app
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat State and Liberty ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
State and Liberty homepage updates

State and Liberty homepage updates capture
Captured Nov 30, 2025.
State and Liberty on email

Black Friday Gift Guide - Up To 20% Back
Captured Nov 30, 2025.
State and Liberty on paid media
Upgrade Your Fit With Black Friday Savings
Captured Nov 28, 2025.
State and Liberty on social
On the field he’s elite, off the field he’s sharp. @DreGreenlaw of the @Broncos sports our black stretch suit with effortless style. https://t.co/RTYtC2sPOP
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
State and Liberty's competitive set
Benchmark on the same fieldsState and Liberty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
State and Liberty on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured State and Liberty.
What teams ask about Black Friday 2025
Answered from our data- Does State and Liberty offer Black Friday discounts?
- Yes — on November 28, 2025, State and Liberty ran Earn up to 20% back as an S&L E-Gift Card.
- How deep was State and Liberty's Black Friday discount?
- State and Liberty's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did State and Liberty use for Black Friday?
- State and Liberty ran Black Friday 2025 as "Discount."
- Was State and Liberty's Black Friday discount sitewide or limited to select items?
- State and Liberty's Black Friday 2025 discount was sitewide.
- Is State and Liberty's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did State and Liberty use for Black Friday?
- State and Liberty's Black Friday 2025 offer was eligible on: online, in-store, app.