Does SRAM offer Black Friday discounts?

Yes — on November 28, 2025, SRAM ran Save 20%.

How deep was SRAM's Black Friday discount?

SRAM's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.

What promotional mechanic did SRAM use for Black Friday?

SRAM ran Black Friday 2025 as "Discount."

Was SRAM's Black Friday discount sitewide or limited to select items?

SRAM's Black Friday 2025 discount was on select collections.

Is SRAM's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did SRAM use for Black Friday?

SRAM's Black Friday 2025 offer was eligible on: online.

sram.com ↗

BF2025

Full profile

All brands on Black Friday

What did SRAM do on Black Friday?

On November 28, 2025, SRAM ran up to 20% off on select collections, via "Discount." Independently captured from sram.com — not aggregator copy.

The offer on the day

SRAM.COM

Homepage · captured Nov 30, 2025

Save 20%

20%

Depth on the day

20%

—

Vs discounters

-24 pts

▼ below avg · 44% among discounters

Headline offer: Save 20%
Mechanic: Discount
Scope: Collection
Where it ran: online
Eligible categories: Reverb AXS, soft goods
Shipping: —

What ran on each channel

2 channels

What SRAM ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

SRAM homepage updates

SRAM homepage updates capture

Captured Nov 30, 2025.

SRAM on social

The GX AXS Transmission Upgrade Kit makes upgrading your Mechanical Transmission easy. Just Disassemble, Upgrade, Reassemble. Designed to make upgrading from mechanical to wireless as simple as possible, the GX Eagle AXS Transmission Upgrade Kit includes an AXS-enabled derailleur body, AXS Battery and AXS Pod Controller. Learn more about your entry point to the AXS Ecosystem of wirelessly connected components at the link in our bio. #SRAM

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

SRAM's competitive set

Benchmark on the same fields

SRAM’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

SRAM

—

This page

Marzocchimarzocchi.com

Garmingarmin.com

Öhlins Racingohlins.com

TRP Cyclingtrpcycling.com

Hayes Bicyclehayesbicycle.com

Wahoo Fitnesswahoofitness.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

SRAM on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured SRAM.

YearHeadline offerDepth

2025Save 20%20%

What teams ask about Black Friday 2025

Answered from our data

Does SRAM offer Black Friday discounts?: Yes — on November 28, 2025, SRAM ran Save 20%.
How deep was SRAM's Black Friday discount?: SRAM's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
What promotional mechanic did SRAM use for Black Friday?: SRAM ran Black Friday 2025 as "Discount."
Was SRAM's Black Friday discount sitewide or limited to select items?: SRAM's Black Friday 2025 discount was on select collections.
Is SRAM's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did SRAM use for Black Friday?: SRAM's Black Friday 2025 offer was eligible on: online.