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Spec's
specsonline.com ↗

Spec's’s marketing, tracked daily.

The latest creative Spec's puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.

What we track on Spec's

ShopVision captures the public marketing we see from Spec's every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
3 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepagePaid mediaSocial
Dataset
Live

Which channels does Spec's use?

All channels

Social is Spec's's most-used channel. Jump to a channel below, or read straight down.

Spec's homepage updates

71 captured

Cadence

~5.6/ wk

Last 30 days

24

▼ 11%· vs prior 30d

Spec's on social

145 captured

Cadence

~12/ wk

Last 30 days

52

▲ 27%· vs prior 30d

Top platform

Instagram

Promotional history, record by record

30 records · latest 4 shown
CapturedChannelOfferDepth
Nov 10, 2026instagramGive-back offer: Help make a difference by donating at your local Spec's throughout…Other
Nov 9, 2026websiteBliss Vineyards Chardonnay Estate Bottled Chardonna (750 mL): $11.97 (Was…Sale: Single Product
Nov 7, 2026websiteHighway 12 Winery Highwayman Trailblazer (750 mL) - $24.97 (Was $29.46)Sale: Single Product
Nov 6, 2026websiteBliss Vineyards Chardonnay Estate Bottled Chardonna (750 mL) - $11.97 (was…Sale: Single Product

26 more offers sit before Nov 6, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Spec's's competitive set

Benchmark on the same fields

Spec's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Spec'sSpec's
14%
21%
3
This page
Total Wine & MoreTotal Wine & Moretotalwine.com
98
BevMo!BevMo!bevmo.com
92
Open profile →
ABC Fine Wine & SpiritsABC Fine Wine & Spiritsabcfws.com
88
Open profile →
ReserveBarReserveBarreservebar.com
88
Open profile →
Binny's Beverage DepotBinny's Beverage Depotbinnys.com
85
Open profile →
Minibar DeliveryMinibar Deliveryminibardelivery.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.