What did Sony Electronics do on Black Friday?
On November 28, 2025, Sony Electronics ran up to 55% off sitewide, via "Discount." Independently captured from rewards.sony.com — not aggregator copy.
The offer on the day
REWARDS.SONY.COM
Homepage · captured Nov 30, 2025
UP TO 55% OFF
55%
Depth on the day
Depth on the day
55%
▲ +20.4 pts · vs its active-promo avg
Vs discounters
+11 pts
▲ above avg · 44% among discounters
- Headline offer
- UP TO 55% OFF
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Sony Electronics ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Sony Electronics homepage updates
Sony Electronics homepage updates capture
Captured Nov 30, 2025.
Sony Electronics on email
Shop Our Early Cyber Monday Deals & Save Now
Captured Nov 30, 2025.
Sony Electronics on paid media
Sony Electronics on paid media capture
Captured Nov 28, 2025.
Sony Electronics on social
Ready to go. #ShotonSony FX3 @sonyelectronics
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Sony Electronics's competitive set
Benchmark on the same fieldsSony Electronics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Microsoftmicrosoft.com
Nintendo Official Sitenintendo.com
GameStopgamestop.com
Samsungsamsung.com
LGlg.com
Apple Storeapple.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Sony Electronics on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Sony Electronics.
What teams ask about Black Friday 2025
Answered from our data- Does Sony Electronics offer Black Friday discounts?
- Yes — on November 28, 2025, Sony Electronics ran UP TO 55% OFF.
- How deep was Sony Electronics's Black Friday discount?
- Sony Electronics's peak Black Friday 2025 discount was 55%. — 11 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Sony Electronics use for Black Friday?
- Sony Electronics ran Black Friday 2025 as "Discount."
- Was Sony Electronics's Black Friday discount sitewide or limited to select items?
- Sony Electronics's Black Friday 2025 discount was sitewide.
- Is Sony Electronics's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Sony Electronics use for Black Friday?
- Sony Electronics's Black Friday 2025 offer was eligible on: online, app, in-store.