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Similac
similac.com ↗

Similac’s marketing, tracked daily.

The latest creative Similac puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.

What we track on Similac

ShopVision captures the public marketing we see from Similac every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
3 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
Data types
HomepagePaid mediaSocial
Dataset
Live

Which channels does Similac use?

All channels

Paid media is Similac's most-used channel. Jump to a channel below, or read straight down.

Similac homepage updates

176 captured

Cadence

~14/ wk

Last 30 days

60

Similac on social

39 captured

Cadence

~4.9/ wk

Last 30 days

21

▲ 17%· vs prior 30d

Top platform

Instagram

Similac's competitive set

Benchmark on the same fields

Similac’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
SimilacSimilac
—
—
3
This page
EnfamilEnfamilenfamil.com
100
Open profile →
BobbieBobbiehibobbie.com
95
ByHeartByHeartbyheart.com
92
Kendamil – KendamilKendamil – Kendamilus.kendamil.com
90
Open profile →
Costco PhotoCostco Photocostco.com
85
Else NutritionElse Nutritionelsenutrition.com
82

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.