Shimano’s marketing, tracked daily.
The latest creative Shimano puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
Precision Meets Performance: New S-PHYRE RC910 & RC810 👟
Oct 29, 2026

Paid media
MetaNew Shoes. FREE Socks.
Oct 23, 2026

Social
TiktokRacing usually takes up most of the summer for Weitien Ho and Elliot Jamieson. This year they made some room, loaded the truck and pointed it at the Chilcotins to ride alpine terrain they’d never seen before. It turned into the kind of trip that reminds you why you started riding in the first place. Watch the Long Road Home on the RideShimano YouTube channel ▶️ #ShimanoMTB
Nov 9, 2026
What we track on Shimano
ShopVision captures the public marketing we see from Shimano every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Shimano use?
All channelsPaid media is Shimano's most-used channel. Jump to a channel below, or read straight down.
Shimano homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Shimano on email
16 capturedCadence
~1.4/ wk
Last 30 days
6
▲ 20%· vs prior 30d

Precision Meets Performance: New S-PHYRE RC910 & RC810 👟
Oct 29, 2026

Did you see something you liked?
Oct 28, 2026

Unleash Your Style with GF600 👟 New Colorway ⚪️
Oct 27, 2026

Limited-Time: Free Socks with Shoes $150+ 👟
Oct 22, 2026

Seamless Connection 👟 Total Stability
Oct 20, 2026

All-NEW DEORE XT PD-M8220 SPD Pedal 🚲
Oct 13, 2026

All-New RX710 Gravel Shoe 👟 Push Further, Ride Faster 🚲
Oct 6, 2026

McNulty & Demi Win in Montréal 🌈
Sep 28, 2026

DURA-ACE C50 Available Now!
Sep 23, 2026

The New Generation of S-PHYRE Is Here
Sep 18, 2026

Your Next Zwift Race Just Got a Wheel Upgrade 🚲
Sep 11, 2026

More to Explore 🚲 On & Off the Bike
Sep 3, 2026
Shimano on paid media
138 capturedCadence
~1.2/ wk
Last 30 days
5
▼ 58%· vs prior 30d
Top platform
Meta
Shimano's competitive set
Benchmark on the same fieldsShimano’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Shimano on social
91 capturedCadence
~7.2/ wk
Last 30 days
31
▲ 11%· vs prior 30d
Top platform
X
Racing usually takes up most of the summer for Weitien Ho and Elliot Jamieson. This year they made some room, loaded the truck and pointed it at the Chilcotins to ride alpine terrain they’d never seen before. It turned into the kind of trip that reminds you why you started riding in the first place. Watch the Long Road Home on the RideShimano YouTube channel ▶️ #ShimanoMTB
Nov 9, 2026 · Tiktok
A completely new e-bike system. Radically natural. This is EP810 ⚡ The new EP810 series is exceptionally lightweight and strong. It naturally amplifies every rider’s energy, skill and spirit. The technology works in harmony with the rider, enhancing performance without overpowering the pure joy of cycling. It’s not about cycling less, it’s about experiencing more. #RideShimano #EP810
Nov 6, 2026 · Tiktok
Shimano Neutral Service Challenge 03 feat. Marc Soler and Pablo Torres 😜💙 Final test to be a Shimano mechanic. Get those bikes of the roof...FAST!! 😉 And with that, we have a winner! Congrats Marc. Send over your CV when you get the chance. 😜 #RideShimano
Nov 5, 2026 · Tiktok
The DURA-ACE C60. Structural speed. Built for riders who live for fast sections like breakaways, crosswind splits, lead-outs, and high-speed circuits, the C60 wheelset is precisely tuned to deliver efficiency at speed. https://t.co/zG8xU0e0fh #ShimanoRoad https://t.co/rhjIU683NJ
Oct 29, 2026 · X
Race-inspired performance meets everyday reliability. The new ULTEGRA PD-R8200 brings Shimano's next-generation SPD-SLR platform with a low stack height, improved stability, and easier engagement for efficient power transfer on every ride. https://t.co/OLZ3yMhh10 #ShimanoRoad https://t.co/TJkx3tpBtx
Oct 28, 2026 · X
Tuned performance. Balanced to win. For performance-driven riders who train and compete extensively, smooth rotation, precise adjustability, and long-term serviceability are critical. The new DURA-ACE wheels retain Shimano’s adjustable cup-and-cone hub architecture, known for its smooth rotation and precise adjustment characteristics. This system allows rotational torque to be optimized when installed on the bike, while maintaining stable performance under loads applied from multiple directions. In addition, the system has been evolved with replaceable bearings, improving serviceability and supporting consistent long-term performance. In comparative testing, Shimano’s updated cup-and-cone system demonstrates significantly lower friction than typical cartridge-bearing setups, contributing to smoother rolling and stable performance over time. Explore the entire lineup of the new DURA-ACE wheels today. Keep in touch with everything we do at: Website: https://bike.shimano.com/category/road.html Instagram: https://instagram.com/ShimanoRoad TikTok: https://www.tiktok.com/@ride.shimano Facebook: https://www.facebook.com/ShimanoBike
Oct 27, 2026 · Youtube
Ride your bike 🚲 #ShimanoGravel https://t.co/6hJTAIWhuI
Oct 24, 2026 · X
Ever wondered what our RD sees and does through a bumpy ride? 😛 Tomomi Nishikubo got you covered on a „special" perspective. 😆 #RideShimano
Oct 23, 2026 · Tiktok
Unbeatable Connection. Zero hesitation 👟 S-PHYRE SH-XC903 Shoes ➕ XTR XC PD-M9200 Pedals deliver instant engagement and elite efficiency when the pace is all-out ⛰️ https://t.co/WNG0FyynuE #ShimanoMTB https://t.co/5nKaSZV8uh
Oct 22, 2026 · X
Introducing the all-new SHIMANO SPD-SLR pedaling system, engineered as a complete shoe, pedal, and cleat platform for maximum efficiency. Featuring a lower stack height, faster engagement, lighter cleats, and simplified fit adjustments, SPD-SLR delivers enhanced stability, improved power transfer, and greater confidence on every ride. Subtitles available! Click on the CC (closed captions) button below the video. Keep in touch with everything we do at: Website: https://bike.shimano.com/category/road.html Instagram: https://instagram.com/ShimanoRoad TikTok: https://www.tiktok.com/@ride.shimano Facebook: https://www.facebook.com/ShimanoBike
Oct 21, 2026 · Youtube
New SPD-SLR cleats eliminate the need for spacers for a simpler installation and a lighter overall system 🔗 https://t.co/xRN5JX7WnD #ShimanoRoad https://t.co/GZIbbtLn2d
Oct 20, 2026 · X
Built for the toughest trails, Shimano's cutting-edge XTR Di2 delivers lightning-fast, ultra-precise performance ⚡️ fully designed to get the ideal performance out of your e-MTB. No compromise. Just pure focus on the ride ⚙️ https://t.co/oYLQoSkYfh #ShimanoMTB https://t.co/pPVjfG0IFz
Oct 19, 2026 · X