Shimano’s marketing, tracked daily.
The latest creative Shimano puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
DURA-ACE C50 Available Now!
Sep 23, 2026

Social
InstagramFlagship performance for the front of the race. The all-new S-PHYRE RC910 shoes deliver explosive power transfer, uncompromising efficiency, and race-ready comfort from the first pedal stroke to the final attack. #SPHYRE #RideShimano
Sep 24, 2026
What we track on Shimano
ShopVision captures the public marketing we see from Shimano every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Shimano use?
All channelsSocial is Shimano's most-used channel. Jump to a channel below, or read straight down.
Shimano homepage updates
84 capturedCadence
~6.5/ wk
Last 30 days
28
—· vs prior 30d
Shimano on email
14 capturedCadence
~1.6/ wk
Last 30 days
7

DURA-ACE C50 Available Now!
Sep 23, 2026

The New Generation of S-PHYRE Is Here
Sep 18, 2026

Your Next Zwift Race Just Got a Wheel Upgrade 🚲
Sep 11, 2026

More to Explore 🚲 On & Off the Bike
Sep 3, 2026

The Ride Starts Now 🚲 Welcome to Ride Shimano
Sep 1, 2026

Goldstone Shines Again! 🌈
Aug 31, 2026

Did you see something you liked?
Aug 28, 2026

Watch Now ▶️ Trail Born: Cedar Fever ⛰️
Aug 18, 2026

Unbeatable Connection on Technical Terrain ⛰️
Aug 11, 2026

Tour de France Femmes avec Zwift 🟡 Demi's Double
Aug 10, 2026

Tour de France 🟡 One White Jersey. One Yellow Jersey. One Groupset ⚙️
Jul 29, 2026
Shimano on paid media
139 capturedCadence
~0.5/ wk
Last 30 days
2
Top platform
Meta
Shimano's competitive set
Benchmark on the same fieldsShimano’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Shimano on social
196 capturedCadence
~9.3/ wk
Last 30 days
40
▼ 48%· vs prior 30d
Top platform
Instagram
Flagship performance for the front of the race. The all-new S-PHYRE RC910 shoes deliver explosive power transfer, uncompromising efficiency, and race-ready comfort from the first pedal stroke to the final attack. #SPHYRE #RideShimano
Sep 24, 2026 · Instagram
Balance changes everything. The new DURA-ACE C99 and Disc wheels are designed to elevate your Time Trial and Triathlon performance. Rolling with ease 🔗 https://t.co/49fRYcArv7 #ShimanoRoad https://t.co/xowKjFwYjx
Sep 23, 2026 · X
Don’t waste another watt. The WH-R9370-C36-TL wheelset was designed for highly dynamic conditions, primarily encountered on climbs. Playful by design, leveraging the inherent properties of carbon spokes, a dedicated front/rear layout (18 front / 21 rear) combined with a purpose-designed hub achieves overall system weight reduction while ensuring the stiffness required for responsive power transfer. An optimized rim layup reduces overall system weight to 1,170 g (180 g lighter than the previous WH-R9270-C36 model). Despite its low 36 mm profile, the rim shape enhances aerodynamic performance, delivering sustained speed and snappy acceleration through gradient changes and pace increases. Keep in touch with everything we do at: Website: https://bike.shimano.com/category/road.html Instagram: https://instagram.com/ShimanoRoad TikTok: https://www.tiktok.com/@ride.shimano Facebook: https://www.facebook.com/ShimanoBike
Sep 22, 2026 · Youtube
The scenic route 🙌 #ShimanoGravel https://t.co/Es1IHrPXxD
Sep 21, 2026 · X
One reign. 728 days in rainbow. Two world titles, two Grand Tours, 7 Monuments and racing that redefined what dominance looks like. 🌈 This one’s for you, @tadejpogacar 💙 Heal up, we look forward to seeing you back competing soon. 🔜 #RideShimano 📸 @leon_van_bon | @jozza_cyclingpics
Sep 19, 2026 · Instagram
More Durable. More Resilient. Ready for Anything. 🚲 With a re-imagined profile and fortified construction, the RX827 is our most durable gravel drivetrain to date. #ShimanoGravel https://t.co/1N6gcHPoYF
Sep 18, 2026 · X
Footwear fit for elite-level riding. The flagship S-PHYRE RC910 shoes have been sculpted for world-class racing performance, improving power transfer while maintaining exceptional comfort. #SPHYRE #RideShimano
Sep 17, 2026 · Tiktok
Jasperphilipsen's weapon of choice for the bunch sprint. Carbon spokes, combined with a dedicated front/rear layout and a reinforced rear wheel, deliver reliable power transfer and stable behavior under high loads. Learn more 🔗 https://t.co/payHpddRWR https://t.co/lIisBQ14oc
Sep 16, 2026 · X
Brake performance depends on clean, well-bled lines 🚲 We make this easy with a bleed kit that features taller cups, removable lids, and a plunger clip to simplify home maintenance 🔧 #ShimanoGravel https://t.co/GPXGWBjtDT
Sep 15, 2026 · X
Here for the big hits, hard grinds, rainy days and holidays. Every shift, every ride, everywhere. #ShimanoMTB https://t.co/rnTVhsxRvS
Sep 14, 2026 · X
Push harder, ride faster, and stop on a dime 🪙 #ShimanoGravel https://t.co/OB16l7aPmC
Sep 13, 2026 · X
Two perspectives - Same madness 😲 Full video now available on Youtube. #RideShimano
Sep 11, 2026 · Tiktok