What did Sheplers do on Black Friday?
On November 28, 2025, Sheplers ran up to 15% off on select items, via "Sale: Select Products." Independently captured from sheplers.com — not aggregator copy.
The offer on the day
SHEPLERS.COM
Homepage · captured Nov 30, 2025
15% off on Kids' Clothing & Women's Clothing & more
15%
Depth on the day
Depth on the day
15%
▼ -15.6 pts · vs its active-promo avg
Vs discounters
-28 pts
▼ below avg · 43% among discounters
- Headline offer
- 15% off on Kids' Clothing & Women's Clothing & more
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- —
- Eligible categories
- Clothing, Kids' Clothing, Men's Clothing, Women's Clothing, boots, clothing
- Shipping
- —
What ran on each channel
4 channelsWhat Sheplers ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Sheplers homepage updates
Sheplers homepage updates capture
Captured Nov 30, 2025.
Sheplers on email
Black Friday Sale Ends Tonight
Captured Nov 30, 2025.
Sheplers on paid media
Shop the Lowest Prices on Western Wear!
Captured Nov 30, 2025.
Sheplers on social
Traditions that last.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Sheplers's competitive set
Benchmark on the same fieldsSheplers’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Country Outfittercountryoutfitter.com
Skip's Western Outfittersskipsboots.com
Nigro's Western Store #1nigroswesternstore.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Sheplers on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Sheplers.
What teams ask about Black Friday 2025
Answered from our data- Does Sheplers offer Black Friday discounts?
- Yes — on November 28, 2025, Sheplers ran 15% off on Kids' Clothing & Women's Clothing & more.
- How deep was Sheplers's Black Friday discount?
- Sheplers's peak Black Friday 2025 discount was 15%. — 28 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Sheplers use for Black Friday?
- Sheplers ran Black Friday 2025 as "Sale: Select Products."
- Was Sheplers's Black Friday discount sitewide or limited to select items?
- Sheplers's Black Friday 2025 discount was on select items.
- Is Sheplers's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Sheplers use for Black Friday?
- The channels Sheplers's Black Friday offer ran on were not captured.