Does Shady Rays offer Black Friday discounts?

Yes — on November 28, 2025, Shady Rays ran 50% OFF.

How deep was Shady Rays's Black Friday discount?

Shady Rays's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Shady Rays use for Black Friday?

Shady Rays ran Black Friday 2025 as "Discount."

Was Shady Rays's Black Friday discount sitewide or limited to select items?

Shady Rays's Black Friday 2025 discount was on select items.

Is Shady Rays's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Shady Rays use for Black Friday?

Shady Rays's Black Friday 2025 offer was eligible on: online, in-store, app.

shadyrays.com ↗

BF2025

Full profile

All brands on Black Friday

What did Shady Rays do on Black Friday?

On November 28, 2025, Shady Rays ran up to 50% off on select items, via "Discount." Independently captured from shadyrays.com — not aggregator copy.

The offer on the day

SHADYRAYS.COM

Homepage · captured Nov 30, 2025

50% OFF

50%

Depth on the day

50%

▲ +10.1 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: 50% OFF
Mechanic: Discount
Scope: Select
Where it ran: online, in-store, app
Eligible categories: COLORUSH
Shipping: —

What ran on each channel

2 channels

What Shady Rays ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Shady Rays homepage updates

Shady Rays homepage updates capture

Captured Nov 30, 2025.

Shady Rays on social

We’re celebrating Small Business Saturday with two new storefronts this year! 🕶🎉 Come see us in Indianapolis and Nashville—or stop by any of our 8 retail locations during our biggest sale of the year! https://t.co/Sodew9r9q1

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Shady Rays's competitive set

Benchmark on the same fields

Shady Rays’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Shady Rays

40%

100%

This page

Blenders Eyewearblenderseyewear.com

Open profile →

Knockaroundknockaround.com

Open profile →

Sunskisunski.com

goodr sunglassesgoodr.com

Open profile →

Neven Eyewearneveneyewear.com

Tifosi Opticstifosioptics.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Shady Rays on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Shady Rays.

YearHeadline offerDepth

202550% OFF50%

What teams ask about Black Friday 2025

Answered from our data

Does Shady Rays offer Black Friday discounts?: Yes — on November 28, 2025, Shady Rays ran 50% OFF.
How deep was Shady Rays's Black Friday discount?: Shady Rays's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Shady Rays use for Black Friday?: Shady Rays ran Black Friday 2025 as "Discount."
Was Shady Rays's Black Friday discount sitewide or limited to select items?: Shady Rays's Black Friday 2025 discount was on select items.
Is Shady Rays's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Shady Rays use for Black Friday?: Shady Rays's Black Friday 2025 offer was eligible on: online, in-store, app.