What did Serena & Lily do on Black Friday?
On November 28, 2025, Serena & Lily ran up to 70% off sitewide, via "Discount." Independently captured from serenaandlily.com — not aggregator copy.
The offer on the day
SERENAANDLILY.COM
Homepage · captured Nov 30, 2025
Up to 70%
70%
Depth on the day
Depth on the day
70%
▲ +34.3 pts · vs its active-promo avg
Vs discounters
+26 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 70%
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, in-store, app
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Serena & Lily ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Serena & Lily homepage updates
Serena & Lily homepage updates capture
Captured Nov 30, 2025.
Serena & Lily on email
These are all $250 or less + ship free.
Captured Nov 30, 2025.
Serena & Lily on paid media
Serena & Lily
Captured Nov 30, 2025.
Serena & Lily on social
A suite escape. Everything is up to 40% off plus ships free. Design: @jenniferbeekhunter, 📷: @rikkisnyder, styling: @francesfinds #serenaandlily
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Serena & Lily's competitive set
Benchmark on the same fieldsSerena & Lily’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Shoppe Amber Interiorsshoppe.amberinteriordesign.com
Arhausarhaus.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Serena & Lily on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Serena & Lily.
What teams ask about Black Friday 2025
Answered from our data- Does Serena & Lily offer Black Friday discounts?
- Yes — on November 28, 2025, Serena & Lily ran Up to 70%.
- How deep was Serena & Lily's Black Friday discount?
- Serena & Lily's peak Black Friday 2025 discount was 70%. — 26 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Serena & Lily use for Black Friday?
- Serena & Lily ran Black Friday 2025 as "Discount."
- Was Serena & Lily's Black Friday discount sitewide or limited to select items?
- Serena & Lily's Black Friday 2025 discount was sitewide.
- Is Serena & Lily's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Serena & Lily use for Black Friday?
- Serena & Lily's Black Friday 2025 offer was eligible on: online, in-store, app.