What did Selfie Leslie do on Black Friday?
On November 28, 2025, Selfie Leslie ran up to 90% off sitewide, via "Discount." Independently captured from selfieleslie.com — not aggregator copy.
The offer on the day
SELFIELESLIE.COM
Homepage · captured Nov 30, 2025
30% to 90%
90%
Depth on the day
Depth on the day
90%
▲ +60.2 pts · vs its active-promo avg
Vs discounters
+46 pts
▲ above avg · 44% among discounters
- Headline offer
- 30% to 90%
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat Selfie Leslie ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Selfie Leslie homepage updates
Selfie Leslie homepage updates capture
Captured Nov 30, 2025.
Selfie Leslie on social
DAY ONE: @selfie_leslie VOUCHER FOR YOU & A FRIEND PRIZE: 2x $150 Selfie Leslie Vouchers TO ENTER: 🎄 Follow @selfie_leslie (we will be checking!) 🎄 Tag a friend you would share the prize with 🎄 Comment your favourite Christmas emoji on ANY post EXTRA ENTRIES: ⚡️ Repost on your stories The winner will be selected at random & announced on THIS post on Instagram and via DM on the 2nd of December, 2025 9:00AM AEST. OPEN WORLDWIDE. *Please note that this giveaway is in no way endorsed or affiliated by Instagram. By entering, entrants confirm they are 16+ years of age, release Instagram of responsibility and agree to Instagram’s terms of use. Gifts cannot be returned, exchanged or credited and have a value of $0.00.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Selfie Leslie's competitive set
Benchmark on the same fieldsSelfie Leslie’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Tobitobi.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Selfie Leslie on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Selfie Leslie.
What teams ask about Black Friday 2025
Answered from our data- Does Selfie Leslie offer Black Friday discounts?
- Yes — on November 28, 2025, Selfie Leslie ran 30% to 90%.
- How deep was Selfie Leslie's Black Friday discount?
- Selfie Leslie's peak Black Friday 2025 discount was 90%. — 46 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Selfie Leslie use for Black Friday?
- Selfie Leslie ran Black Friday 2025 as "Discount."
- Was Selfie Leslie's Black Friday discount sitewide or limited to select items?
- Selfie Leslie's Black Friday 2025 discount was sitewide.
- Is Selfie Leslie's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Selfie Leslie use for Black Friday?
- Selfie Leslie's Black Friday 2025 offer was eligible on: online, app, in-store.