Rolex’s marketing, tracked daily.
The latest creative Rolex puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
What we track on Rolex
ShopVision captures the public marketing we see from Rolex every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does Rolex use?
All channelsPaid media is Rolex's most-used channel. Jump to a channel below, or read straight down.
Rolex homepage updates
85 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 10%· vs prior 30d
Rolex on paid media
269 capturedCadence
~11/ wk
Last 30 days
45
Top platform
Rolex's competitive set
Benchmark on the same fieldsRolex’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Rolex on social
161 capturedCadence
~17/ wk
Last 30 days
71
Top platform
X
The Explorer. Saving a little daylight for later. The luminescent material of our Chromalight display, introduced in 2008, appears vivid white during the day and intense blue in the dark. Optimized in 2021 for an even longer-lasting glow deep into the night. In Oystersteel, 40 or 36mm, calibre 3230. #Rolex #Explorer #OysterStory For more details, see link in profile.
Sep 25, 2026 · Instagram
A call for action. A response through watchmaking. As part of the Perpetual Planet Initiative, four exceptional Cosmograph Daytona watches, each inspired by a different season, will be offered at a charity auction in partnership with Phillips. These unique gem-set creations will be sold individually in four lots, with all proceeds benefiting the @rogerfederer.foundation and @rewild. London, 28 September. #Rolex #RolexFamily #Reachforthecrown For more details, see link in profile.
Sep 24, 2026 · Instagram
At the @LaverCup, a tennis event conceived by Roger Federer, Europe’s leading men face their counterparts from the rest of the world. At this year's edition of the team competition and Rolex partner, Team World defends its title. More on https://t.co/fFxxHQEwsb #Reachforthecrown https://t.co/TYyAT5Z1JU
Sep 23, 2026 · X
Planet Visionaries is a landmark podcast series in partnership with the Rolex Perpetual Planet Initiative. In the first episode of a new season host Alex Honnold speaks with National Geographic Explorer and photographer Tom Peschak, who spent 396 days crossing the Amazon as part of the Rolex and National Geographic Perpetual Planet Amazon Expedition. For nearly a century, Rolex has supported pioneering explorers. Over time, the company has moved from championing exploration for the sake of discovery to protecting the planet. Through the Perpetual Planet Initiative, Rolex stands alongside the inspiring people who are building a better future for all life on Earth. #Rolex #PlanetVisionaries #PerpetualPlanet
Sep 22, 2026 · Youtube
The 23rd edition of the Rolex Swan Cup concluded in style. The record fleet of 170 yachts, representing the rich Nautor Swan heritage, has delivered an impressive demonstration of performance, style and spirit. Achievement was easily identifiable among winners of Rolex timepieces as best performers in their respective divisions. The four standout yachts were: Gérard Logel’s Swan 601 from France in Maxi, Fernando Chain’s Swan 45 From Now On representing Argentina in Cruiser/Racer, William Graves Swan 44 from the United States in Legacy and Hendrik Brandis’ ClubSwan 50 Earlybird in One Design. Yet the Rolex Swan Cup is about so much more than the racing. The remarkable gathering is testament to the close collaboration of three partners - Yacht Club Costa Smeralda, Nautor Swan and Rolex, title sponsor since 1984 – whose combined vision continues to deliver on an event and partnership that has few equals in the sailing world. Discover more https://on.rolex.com/4xF4qPR #RolexSwanCup #NautorSwan
Sep 19, 2026 · Youtube
The 2026 Rolex Swan Cup continues to deliver impressive competition on the water. At the dock it is clear that both owners and crew take pride in their yachts. Under sail, and particularly while racing, they have shown themselves to be passionate to perform at their best. Whether competing on a windward/leeward course or round the myriad of rocks and islets that feature on the Costa Smeralda, the teams are delivering the spectacle worthy of a regatta that has been in existence for more than 40 years. Organized by the Yacht Club Costa Smeralda, in collaboration with Nautor Swan and Title Sponsor Rolex since 1984, the Rolex Swan Cup is an event and partnership like no other. Discover more https://on.rolex.com/4rjoF3P #RolexSwanCup #NautorSwan
Sep 18, 2026 · Youtube
Organized by the Yacht Club Costa Smeralda, in collaboration with Nautor Swan and Title Sponsor Rolex since 1984, the Rolex Swan Cup is an event and partnership like no other. This year, 170 Swan yachts have gathered for the 23rd edition of this biennial competition to mark the 60th anniversary of the Finnish luxury yacht builder. Early racing quickly demonstrated the unique combination of spirited competitiveness afloat and genuine camaraderie ashore that sets this regatta apart from all others. With the remarkable scenery of the Maddalena Archipelago providing the backdrop, the Rolex Swan Cup delivers passion, team work and achievement in abundance. Discover more https://on.rolex.com/4xWncCZ #RolexSwanCup #NautorSwan
Sep 17, 2026 · Youtube
Exclusive Cosmograph Daytona watches will be offered at auction in four lots to support the Federer Foundation and Re:wild. All proceeds will benefit the two organizations. At Phillips in London, 28 September. More https://t.co/t3yCs3P8BV #RolexFamily #Reachforthecrown https://t.co/IJHzmxM4S2
Sep 14, 2026 · X
Thank you to the @usopen and the USTA for a fortnight of world-class competition and a memorable Grand Slam® finale. Together with tennis legends and New York crowds, we celebrate Ben Shelton’s landmark run to a first major final. #RolexFamily #Reachforthecrown https://t.co/oArl0HYavS
Sep 13, 2026 · X
Few events in sailing compare to the Maxi Yacht Rolex Cup, founded by the Yacht Club Costa Smeralda (YCCS) and organized in partnership with Rolex as title sponsor for more than 40 years. The 36th edition lived up to its promise, delivering a combination of spectacular scenery, challenging conditions and exceptional competition across all classes. The weather enabled the YCCS, in collaboration with the International Maxi Association, to complete the full schedule of races in a range of wind strengths that tested the skills of all teams. While the winners receive the plaudits, all owners and crews played their part. Among the major prizes Rolex IMA Maxi 1 World Championship was secured by Leopard 3, while Northstar III took Rolex IMA Maxi Grand Prix World Championship. Discover more https://on.rolex.com/4irT3qw #MaxiYachtRolexCup #YCCS
Sep 12, 2026 · Youtube
The Explorer. Inspired by Everest, ascending ever since. Launched in 1953 after an expedition equipped with Oyster Perpetual watches became the first to reach Earth’s highest point. Continuously improved through decades of technological advances, it is now equipped with our Parachrom hairspring, Chronergy escapement and Paraflex shock absorbers. In Oystersteel, 36mm, calibre 3230. #Rolex #Explorer #OysterStory For more details, see link in profile.
Sep 11, 2026 · Instagram
The 36th edition of the Maxi Yacht Rolex Cup has attracted an exceptional fleet. Organized by the Yacht Club Costa Smeralda, in conjunction with the International Maxi Association, the event is underpinned by a Title Sponsor partnership with Rolex that has endured for more than 40 years. The strength of this relationship is matched only by the drive to achieve exhibited by the crews. Behind each competing yacht is a dedicated group comprising owner, designer, builders, engineers, sailmakers and experienced sailors. United by a commitment to constantly improve all aspects of performance, each team works hard to ensure fitness for purpose, employment of the latest thinking and technology, and readiness to perform at one of sailing’s most revered events. Discover more https://on.rolex.com/4dxHwCu #MaxiYachtRolexCup #YCCS
Sep 10, 2026 · Youtube